Welcome to Brandon Scott's work-in-progress profile. More details coming soon!

Operations Major, Management Minor, Operations Study Abroad in Hong Kong with Target Corporation

The University of Texas at Austin

• Redesigning agency’s brand, website, mobile app, sales presentations, and print to pursue clients within new industries.
• Built out Monday.com software integrations to enable cross-selling among nine teams and improve client collaboration.
• Designing an immersive personal branding summit for Stryker President, 50+ high potential executives, and guest speaker.
• Managed 50+ brands, 150+ campaigns, and 25+ influencers and celebrities per launch including Barbara Corcoran.
• Led three events within $4M Dexcom nation sales meeting including 450-guest welcome, nonprofit, and closing events.
• Recruited and trained alumni of McKinsey, Google, and Meta as an Advertising Strategist to streamline and scale operations. • Spearheaded record-breaking $765K global product launch, positioning Stryker Trauma to claim #1 market share next to J&J. • Bringing to market four new services including advertising, public relations, AV, and mobile app with $40M/Y revenue quota.

Creative Director & Account Director

Featured Aston Martin x Bowmore, Black Lives Matter, Bucherer 1888 TimeMachine x Torneau x Sotheby’s, CellArt, Civitas Learning, Contra & Wildair, The Evening Standard, Hennessy x Daniel Libeskind, Preston Konrad, Rebecca Minkoff & TUMI

Lifestyle Editor at Large

• Managed chloédigital world tour partnerships and event logistics across 7-member team, 450+ influencers, and three cities.
• Produced Porsche Cayman influencer campaign with give creators and aerial drone, infusing feminist and Latinx storyline.
• Produced two editorial shoots and seven stories across Air Jordan, Burberry, Valentino, and 15+ creators for Citizen Magazine. • Designed Coriolis Ventures website, TMRW Life Sciences influencer strategy, and Conceivable Life Sciences social strategy.
• Redesigned social strategy of Dada Goldberg’s globally-celebrated architecture, interior, residential and resort clients.
• Identified emerging automotive design trends via Cool Hunting for General Motors head of design and leadership team.
• Managed design, production, and distribution of luxury handbag across 10+ suppliers for AI-powered beautéboard.
• Built backend agency operations including legal contracts, sales pipeline, subcontractors, tech stack, and taxes.

Creative Director

• Achieved up to 265% of metrics, pitched up to $3.8M above target and generated $35M+ in revenue over two-year period. • Closed $3.5M/M budget with previously dark account within three days, projected to surpass division revenue record.
• Hosted 1:1 to program-wide workshops for peers and managers on career, meditation, negotiation, and pitching revenue. • Facilitate “Sales Inclusion Task Force” for team of 10+ regarding psychological safety for the LGBTQIA+ community.
• Negotiated record-breaking $450K Youtube deal with three mastheads for USAFacts during presidential election.

Account Strategist & Wellness Lead

• Delivered two guest lectures on my career path and case studies for the world’s first accredited influencer marketing course. • Quoted on the cover of Professor Russell’s textbook, The Influencer Code, alongside Andy Roddick and Lamborghini CMO.
• Activated The Influencer Code advisory board and redesigned website for successful Northwestern Kellogg partnership pitch.

Influencer Marketing Guest Lecturer

• Launched global brand refresh, The New Crew, across digital platforms and retail spaces with an emphasis on social listening. • Executed localized collaborations across international markets including Liberty London, Barbour, and Good Morning America. • Standardized pricing and operational negotiations with 20-member team across social, video, talent, and studios.

Producer

• Grew PHLUR fragrance social following by 20% in close partnership with the founder and recent President of Ralph Lauren, Eric Korman.
• Rebranded $3B legacy brand including website, social, and video with Olympic-qualifying athlete as the CMO and official brand ambassador. • Restructured Tracy Anderson corporate governance with McKinsey advisory for 110 global employees, launching rebrand and live streaming. • Expanded agency from 13 to 31 members and developed a diversity-focused internship program to strengthen community while scaling.

Brandon Scott Roye

#1 Video-Talent Marketplace

Ready to discover your perfect career?