Hi, I'm Betty. My profile's not quite there yet, but my enthusiasm for networking is!

San Jose State University

\*\* Perfitnails is an e-commerce site that sells custom trendy gel press-on nails\*\* (Titkok Shops, Esty Shop, Shopify Shops)\*\*
  

*   Utilized Google Analytics to perform A/B testing, ad hoc analysis, trend analysis, demographic analysis, and user study.
*   Performed market research, price analysis, and logistics for launching the product in the States within 3 months 
*   Responsible for creating and managing ad campaigns, gathering analytical data, and calculating ROI and click-through rates for email advertising, social media campaigns, and affiliate programs. (Google AdSense, Google Adwords, Instagram, Tiktok.) Sales were up 20 percent due to better market segmentation and social media campaigns.
*   Built and boosted social media followers (increased more than 5K followers within first 6 months)  
*   Overseed product development 
*   Build/maintain/improve product website and product overall roadmap

Founder

*   New AI Chat GPT program lead-integrated learning systems with Chat GPT function  
*   Define and lead product and technology execution strategies for Pearson's higher education roadmap (including new AI strategy)
*   PMO Lead for two most profitable domains to improve overall Pearson Higher education systems and to increase customer satisfaction and product releases 
*   Introduce “continuous planning” strategic model to reduce planning overhead and development gaps to improve overall roadmap delivery 
*   Reduce planning overhead from 2-3 months to less than 1 month
*   Streamline processes between Product, Engineering, UX, and Operation teams to remove the bottlenecks during implementation 
*   Introduce a systematic way to generate different strategic reports to identify gaps and risks early in order to mitigate bottlenecks  
*   Including planning, implementation, and budgeting 
*   Streamline overall initiative/program/project and budget tracking with a structured documentation system 
*   Lead roadmap reporting meetings with executive teams to facilitate any decision-making processes 
*   Manage roadmap budgets (~6M) and metrics to monitor and improve the overall roadmap health 
*   Strategic product roadmap contributor with Product VP and Engineering VP

Director Of Program Management

*   **Strategic lead with Product, Engineering, and cross-domain teams to meet the Ads quarterly and annual revenue targets. (overachieved by 20% in 2021).**  
*   **Start and manage new eBay Ads -** [**Promote Listing Express**](https://www.ebay.com/sellercenter/growth/promoted-listings/promoted-listings-express) **6 months after joining the company and added 65K daily the Ads revenue (as of Q2 2022).**
*   Manage and roadmap owner of the most popular and profitable Ads product, [Promote Listing Standard](https://www.ebayads.com/ad-solutions/ad-formats/promoted-listings-standard/) which generates 1B yearly revenue including: 
*   Driving & improved annual planning processes with the product, engineering, and cross-domain teams 
*   Strategic partners to align product releases to the revenue forecast and overall delivery 
*   Close the loop with Go-to-market teams to drive the overall adoption of new products 
*   Streamline A/B testing processes and readout results to align the expectation with both internal and external users
*   Continue to improve overall UI experiences and backend system integration and migrations 
*   Streamlined cross-functional processes from resourcing management, prioritization, revenue targeting, and closing the gaps and silos, Improved overall quarterly planning from 1 month to 2 weeks. 
*   Top 1 eBay sellers within Ads Org 8 months after joining the company 
*   Demonstrated passion for learning the company's products 
*   Created internal selling tips and learning pages to on-board new and old employees to understand the products 
*   Continue to discover sellers/buyers' issues to improve Ads solutions (partnered with Voice of Customer teams)

Senior Program Manager

*   Managed e-Commerce and Backend Content Engineering Product roadmap, capacity, product initiatives, and prioritization.
*   98% of 2018 & 2019 Q4 roadmap projects were delivered on-time. 
*   Closed the gaps between cross-functional teams by improving the overall processes and tooling (JIRA).
*   Implemented customized scrum boards to improve planning efficiency (reduce mislabeling and tracking errors to less than 5%).
*   Allocated resources according to the company-prioritized projects to prevent overspending the allocated budget (reduced overspending from over 30% to less than 10%). 
*   Provided roadmap data to help teams to make educated decisions (roadmap tradeoffs, strategic resource planning, and budget allocation).
*   Implemented multiple e-commerce projects with cross-functional teams with external vendors 
*   New A/B testing tool, Optimizely across the whole company (20 product and scrum teams).
*   Decreased test reporting discrepancy by 60% and decreased set up test time from an average 2 weeks to 2 days. 
*   Enabled Apple Pay, Paypal, Braintree to Shutterfly checkout to increase customer checkout rate by 13% during Q4. 
*   Enabled AI learning Personalized Promotion on the site and increased overall revenue by 9% to 13%.
*   Integrated 3rd party system &#40;BloomReach&#41; to improve CTR by 5~10%.
*   Updated in-house promotional tool to increase 20% of productivity for CS agents. 
*   Planned and implemented PIM to replace the old company product information systems. 
*   Introduced new data-driven project report systems to improve overall project health. 95% of projects were able to deliver on time and able to address issues, gaps, and new dependencies in the early stage. 
*   Managed CTO Capacity resources to generate monthly reports and reduced data discrepancies to &lt;1% to help drive overall strategic planning and decision. 
*   Managed 3-year Pricing and Promo initiative and target to increase $57M revenue and $46M margin.

*   Interviewed by Wrike as an advanced user ([article](https://www.wrike.com/customers/gwynnie-bee/))
*   Led 5 project managers across marketing, sales, warehouse, engineering and marketing 
*   Implemented Agile, scrum, and Waterfall methodologies for different teams (Engineering, Marketing, Analytics, UI, Transaction, and Retention) in the company to increase work efficiency by 60% and project completion rate to 70%. 
*   Designed & led program management using hybrid project management, which includes Portfolio management, project management, and process management to multiple functions across 4 locations (CA, NY, OH, India) from developing KPI, prioritization, defining metrics, and documentation.  
*   Migrated Email platform from Mailchimp to Salesforce within 2 months to improve delivery from 20% to 99.9% and increase the acquisition rate.
*   Program Lead for SaaS to bring third-party tenants to the GwynnieBee/CaaStle Platform Business.
*   Managed/introduced “Stack Rank” process to define the project priorities and provided the measurable metrics to improve the delivery rate from 6+ months to less than 4 months for Product, Analytics, Engineering, and transaction teams.
*   Worked with different internal business groups (Marketing, Analytics, Transaction, Operations, Engineering) with external clients to facilitate communication from defining project requirements to execution.
*   Managed complex cross-functional projects with external public company business partners to introduce the new platform to the market within 6 months.
*   Managed and Introduced Agile/Scrum methodology to the Android/iOS development teams and improved the release cycle from 2+ months to 3 weeks.

Senior Program Manager Lead

*   Strategic scaling planning for US and offshore operation hiring, onboarding, and office building planning
*   Managed 2 US office buildings and 1 offshore office 
*   Onboarded more than 200 employees across US and Asia 
*   Simplified and streamlined scaling/hiring and training processes (able to onboard new hires within 1 month)
*   Executed market research and analysis for the Chinese market and weekly team performance.
*   Led/launched Google play projects and forecasted incoming app volume to manage 150+ employees and provide 24/7 operation. (News: [Link](http://www.csoonline.com/article/2900877/application-security/google-play-adds-humans-to-the-app-review-process.html) [Link](http://www.theverge.com/2015/3/17/8231207/google-play-esrb-iarc-game-ratings))
*   Partnered with cross-functional teams to identify, frame, and prioritize the operation issue to improve the operation process. SAL has improved from 3 days to within 24 hours.
*   Managed bugs and improved internal AI tools to help improve Play policy compliance rate from 80% to 95%.

Betty Kang

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