I design and develop digital experiences that are easy to use and enjoyable for users. As a UX researcher and designer, my work is fueled by my passion for solving complex problems with a creative and empathetic approach. I excel in ideation, defining problems, and using data to inform solutions.

Completing MICA's Master's in UX Design program was a transformative journey. The interdisciplinary approach and studio-based learning enriched my understanding of design, technology, and human behavior. Faculty mentorship, cutting-edge resources, and a focus on research and innovation prepared me for the dynamic UX design landscape.
  
The program's emphasis on practical skills, including the use of industry-standard tools, and networking opportunities contributed to a vibrant community. The capstone project provided a real-world application of my knowledge, creating a portfolio-ready showcase of my growth.
  
In summary, MICA's program equipped me comprehensively for success in UX design, blending creativity, innovation, and a deep appreciation for user experience.

Maryland Institute College of Art

My Communications degree from the University of Washington significantly influences my work as a UX designer. The program's focus on user-centered communication and storytelling aligns seamlessly with UX design principles. Practical skills in media production and a deep understanding of digital platforms gained during my studies directly contribute to crafting engaging and interactive user experiences. The program's emphasis on research, analysis, and effective communication has equipped me to conduct user studies, analyze data, and collaborate seamlessly with cross-functional teams. Additionally, the global perspective gained from studying communication in diverse contexts enhances my ability to create inclusive and culturally sensitive interfaces. Overall, my Communications background uniquely shapes my approach to UX design, emphasizing empathy, effective communication, and a holistic understanding of user needs.

University of Washington

*     Collaborated with Fortune 500 brands, crafting UX strategies that boosted brand engagement and led to an 11.6% YoY increase in new business conversions
*    Utilized user research to optimize websites, resulting in a 12% increase in conversions and improved client satisfaction, leading to renewed contracts
*    Led the formulation of product concepts aligned with client objectives, driving a 70-application MoM increase
*    Mentored junior UX team members, fostering a skilled team that delivered impactful results
*    Conducted design thinking workshops, contributing to increased client satisfaction and contract renewals
*    Analyzed data to drive improvements, achieving a 13.9% increase in total clicks to optimized pages within six weeks.

Sr. UX Designer

*   Designed a new client community website using user research, usability heuristics, and an iterative design process, leading to ~60% client adoption during the beta launch
*    Conducted surveys on BenefitConnect software, which impacts over 2.2 million people annually. The surveys helped gather insights on clients' overall experience and contributed to a System Usability Score (SUS) rating of 95%
*    Collaborated with product leadership to create client-facing digital magazine and sprint review documentation, enhancing transparency and communication on product roadmap progress and new enhancements within our agile workflow.

Lead Associate - Product Management

*   Launched SAP Business Exchange website by implementing design best practices and analyzing user data, attracting over 50k unique visitors in the first year
*   Utilized site analytics to drive data-driven decisions on engagement initiatives, resulting in 12k new members YoY
*   Leveraged Omniture analytics to optimize SAP Concur website content and enhance the visibility of top-performing assets.

Digital Engagement Specialist

*   Created user-friendly websites for desktop and mobile, applying latest UX design principles for optimal engagement and conversions
*    Developed captivating custom graphics for digital and print media, including websites, ads, and social media
*    Executed successful social media campaigns for small businesses, achieving 300% YoY follower growth and improved engagement.

Founder and Web Designer

Ashley Bragg

Ashley Bragg

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