My name is Anna Woo and I'm a UX Designer- living and working in Boulder, Colorado. I have a background in industrial design [design of physical products] then made the switch to UX design [design of digital products]. 

I have experience in designing eCommerce [Amazon, Walmart, Target & more] and DTC sites and mobile experiences for clients like Starbucks, Nestle, Neutrogena, Duracell Battery, Michelin Tires, Welch's, Pampers, Exxon Mobil, Paypal and more. 

I've also worked in the cannabis industry, on medical devices, and more. I was first inspired to be a designer by a spoon that was made for patients with Parkinson's disease. The head of the spoon was stabilized from the handle so the person could eat without the food falling off from the shaking. That experience with a stabilized spoon will change the way the patient will eat. I want to combine my passion for technology and design to digital products- even if it's a PDP on Amazon or a app that only 2 people will interface with. It's no Parkinson's curing spoon but it's still design.

Let's design together!

Colorado University at Boulder

Industrial Design with an emphasis in Graphic Design

The Cleveland Institute of Art

• Conducted UX strategic efforts across agency teams and clients, including Starbucks, Nestle, Neutrogena, Duracell Battery, Michelin Tires, Welch’s, Ferrero Rocher, Nutella, Pampers, Exxon Mobil1, Paypal, and more.
  
• Maintained the client’s existing business requirements and visual style guide while leading the team to create new wireframes on web and mobile.
  
• Handed off high-fidelity wireframes and collaborated with creative, developers, and product managers to finalize solutions that met user and business needs.
  
• Utilized quarterly audit findings to drive optimizations and usability studies. Also redesigned complex workflows and improved key areas such as PDPs, navigation, cart, checkout, and more in order to achieve key KPIs.
  
• Was autonomous and detail-oriented, with experience working in a fast-paced Agile environment. Met deadlines and delivered high-quality work under pressure.
  
• Presented UX findings and redesign to senior executives at Pampers, resulting in a 40% increase in revenue for their Amazon brandstore. The redesign included changes to the product page layout, search functionality, and checkout process.

Senior UX Designer

• Contracted work through Horizontal Talent for strategy and design roles. 
  
• Improved client sites by developing and implementing best-practice content strategies, journey maps, design systems, customer research, and processes.
  
• Developed a new user interface for the company’s marketing website that resulted in a 20% increase in conversion rate (marketing site, e-commerce, logged-in user resources, and online application and tools). Led the full internal site and application rebuild.
  
• Create and apply design strategies across branding and product design. Refine design directions and finalize design details. Lead the planning and structuring of deliverables.

UX Designer

• Sole UX Designer for client websites and work with a focus on both product and website design for clients from a variety of sectors including medical, dog equipment, magazines- created functional solutions and designed both digital and physical products. 
  
• Managed client projects, collaborating with cross-functional teams (software engineers and product managers) to ensure project timelines and deliverables were met.

Anna Woo

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