Significant omnichannel experience working with Amazon, Walmart, Target, Ulta and Sephora optimizing digital performance. Driving brand sales and conversion in key retail marketplaces by building awareness, accelerating revenue growth, and optimizing digital performance for all critical channels. Led optimization efforts across all SKUs at biotechnology giant, Amyris, Inc., totaling over $10M annually. Leveraged cross-functional teams and category brokers supporting retailer plans, strategy, and execution in a true omnichannel experience. Specialized marketing expertise in managing, merchandising, and maintaining websites, SEO/SEM optimization, digital marketing, and promotional events.

Marist College

Established Amyris retail and marketplace standards for product page content. Created comparative and competitive analytical data to facilitate best in class product listings. Refined content strategy including SEO to increase item visibility to 100% discoverable. Managed multiple retailers including Amazon, Walmart, Target, and Ulta.
• Achieved 18% increase in content quality scores for Walmart and Target product display pages, leading to a 24% increase in sales
• Managed 6 key vendor relationships including syndication partners like Syndigo and Bazaarvoice as well as multiple brokers like JBL and MPG
• Authorized content for 4 brands in separate categories, across 33 retailers
• Oversaw competitive and comparative data reporting, and managed data repositories
• Responsible for driving efficiencies and bridging the gap between sales, marketing, and retailers resulting in a 28% faster onboarding time

Retail Center of Omnichannel Excellence Manager

Managed regional, national, and global marketing strategies. Oversaw digital marketing strategies and implemented sampling programs. Conducted in- depth analysis on new and existing markets, competitive trends, and industry developments. Developed strategies to overcome obstacles that affect program success.
• Responsible for managing 5 key online wholesale accounts accounting for $30M in annual revenue
• Directed digital marketing strategies and implemented sampling programs, driving a key online account to $1M in its first year
• Managed digital programs, retailers, creative briefs, and product display pages

Assistant Digital Marketing Manager

Managed national ecommerce merchandising strategies. Orchestrated on-site navigation and product attribution for Women's Ready-to-Wear fields, contributing to increased visibility of key product categories and optimal customer experience. Collaborated with cross-functional teams to strategically navigate new products into relevant site categories and tracked inventory levels for upcoming marketing activations. Audited site performance regularly to identify opportunities driving increased site traffic and enhanced customer experience.
• Responsible for 17 monthly site promotion pilots and launches
• Directed a new styling direction of site product images to enhance customer experience resulting in a 4% lift in site traffic
• Successfully launched new “Matching Sets” curated shop based on customer search data responsible for an 11% increase in ecommerce sales

Digital Retail Merchandising Specialist

Alyssa Roche

English

Digital Marketing Manager

Budgeting

Research

Advertising

Email

Web Design

Graphic Design

Project Management

Social Media

Web Development

Strategy

Sales

Marketing

Campaign Management

Content Creation

A/B testing

Tracking

Adwords

Video Production

Reporting

Optimization

Analytics

Public Relations

Branding

Digital strategy

Email Marketing

Email campaigns

Copywriting

Digital advertising

UX design

Social

Conversion optimization

Analysis

storytelling

Media

Campaigns

Content

Digital

Messaging

Product

Landing Page Optimization

User Acquisition

Paid Media

Communication

Conflict Resolution

Decision Making

Leadership

Negotiation

Problem Solving

Time management

detail-oriented

Interpersonal Skills

creativity

Organization

self-motivation

flexibility

Critical thinking

Organizational skills

Creative Thinking

Teamwork

collaboration

Adaptability

Problem-Solving

And Organization

Alyssa Roche

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