Hi team! My name is Alyssa Federico and I’ve been working in the market research world for 12 years. Most recently I worked as a senior director for a market research firm called NRG, specializing in platform and tech clients. I was in charge of all ad-hoc quantitative research from proposal and project design to data analysis and insights delivery. I am a big fan of all things comedy, a lover of puns, and my latest Netflix binge was Beef.

Majored in Business Management, Marketing with a minor in History

Manhattanville College

\- In charge of all  ad-hoc research for platform & tech clients including Snapchat, Apple, Facebook, and WhatsApp
\- Responsible for project management beginning with  scope/costing  to data analysis  
\- Partnered with and managed  internal operations teams and  junior staff through duration of project lifecycle 
\- Worked with data sciences team on advanced analytics (Segmentation,Factor Analysis, Drivers Analysis) to elevate findings included with insights delivery

Senior Director

\-CPG team lead managing mult-imillion dollar portfolio resulting in 100% annual contract renewal rate
\- Client relationship owner of over 10 key stakeholders across home/personal care, and food and beverage  
\-Project manager ensuring gross margin of 65%+ on each study, including both quantitative and qualitative research

Senior Manager

\- Managed research projects from start to finish including proposal       development, study design, fieldwork, analysis and reporting
\- Experienced in innovation testing (idea screening, product/concept  testing), attitude & usage, segmentation, and brand health trackers
\- Day-to-day client contact and manager of junior staff

Alyssa Federico

English

Alyssa is a complete, multi-talented researcher and is exceptional in the following ways:

1) Insightful: She knows how to bring data to life, understand the business context around it, and provide actionable insights based on what she sees.
2) Unflappable: She handles pressure well and deals with difficult situations to get the job done. Always a steady hand and a calming presence.
3) Efficient: Alyssa is intelligent and knows how to work through complex processes skillfully, even when others struggle to do so.
4) Reliable: When she's on something - it just gets done without exception. Ultra-dependable.
5) Genuine: Perhaps her best trait, she's straightforward in her dealings and a great human being. Because of who she is, she's a trusted advisor internally and with her clients.

Alyssa is tremendous asset to any organization she's with - a true teammate and amazing to work with.

Alyssa Federico

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