Digital Marketing Manager

Welcome to PricewaterhouseCoopers, one of the world's leading professional services firms. We are seeking a highly skilled and motivated individual to join our team as a Digital Marketing Manager. In this role, you will be responsible for developing and executing digital marketing strategies that support the growth and success of our firm. To excel in this position, you must have a deep understanding of the digital landscape, excellent communication and project management skills, and a passion for driving results. If you are a dynamic and innovative marketer with a proven track record of success, we encourage you to apply for this exciting opportunity.

1. Develop and implement digital marketing strategies that align with the company's overall goals and objectives.
2. Stay up-to-date with digital marketing trends and best practices, and identify opportunities for the company to leverage new technologies and platforms.
3. Collaborate with cross-functional teams to ensure consistency and alignment across all digital marketing efforts.
4. Create and manage digital marketing campaigns, including email, social media, paid advertising, and SEO/SEM.
5. Monitor, analyze, and report on the performance of digital marketing initiatives, and make data-driven recommendations for improvement.
6. Manage the company's online presence, including website content, social media channels, and online listings.
7. Develop and maintain relationships with key digital partners, including agencies and vendors.
8. Work closely with the sales team to align digital marketing efforts with lead generation and conversion goals.
9. Ensure all digital marketing efforts comply with industry and company standards and regulations.
10. Train and mentor team members on digital marketing best practices and processes.
11. Continuously seek out opportunities to optimize and improve digital marketing strategies and tactics.
12. Represent the company at industry events and conferences, and actively participate in networking opportunities to promote the brand.
13. Maintain a strong understanding of the company's products, services, and target audience to inform digital marketing strategies.
14. Manage the digital marketing budget and track expenses to ensure cost-effectiveness.
15. Foster a positive and collaborative work environment within the marketing team.

According to JobzMall, the average salary range for a Digital Marketing Manager in Albany, NY, USA is between $60,000-$80,000 per year. This may vary depending on the size and industry of the company, as well as the candidate's level of experience and qualifications.

PricewaterhouseCoopers is a multinational professional services network with headquarters in London, United Kingdom. PwC ranks as the second largest professional services firm in the world and is one of the Big Four auditors, along with Deloitte, EY and KPMG.