Marketing Messaging Specialist

Are you a skilled communicator with a passion for developing persuasive messaging that captures the attention of audiences? Priceline is seeking a Marketing Messaging Specialist to join our dynamic team and elevate our messaging strategy to new heights. As a key player in our marketing department, you will have the opportunity to shape the brand's voice and connect with our customers through creative and impactful messaging. We are looking for an energetic and strategic thinker who can bring innovative ideas to the table and collaborate with cross-functional teams to execute successful campaigns. If you have a proven track record of crafting compelling messaging and possess excellent writing and editing skills, we want to hear from you! Join us at Priceline and be a part of our mission to revolutionize the travel industry.

1. Develop and implement a comprehensive messaging strategy for Priceline, ensuring alignment with the brand's voice and overall marketing objectives.
2. Create persuasive and impactful messaging that captures the attention of target audiences and drives engagement and conversions.
3. Collaborate with cross-functional teams, including marketing, design, and product, to ensure messaging is consistent and aligned with overall brand messaging.
4. Conduct thorough research and stay up-to-date on industry trends and customer insights to inform messaging development.
5. Write and edit marketing copy for various channels, including but not limited to email, social media, website, and advertising campaigns.
6. Utilize data and analytics to measure the effectiveness of messaging and make recommendations for improvements.
7. Act as a brand ambassador and ensure messaging is consistent across all touchpoints and channels.
8. Stay current on best practices in messaging and continuously bring new and innovative ideas to the table.
9. Collaborate with external partners and agencies to develop and execute messaging strategies for co-branded campaigns.
10. Monitor and analyze competitor messaging and make recommendations for differentiation and improvement.
11. Train and mentor team members on messaging best practices and provide guidance and feedback on messaging projects.
12. Work with legal and compliance teams to ensure all messaging is in line with company policies and regulations.
13. Maintain a strong understanding of the company's mission, values, and products to effectively communicate with customers.
14. Continuously evaluate and improve messaging processes and workflows to increase efficiency and effectiveness.
15. Represent Priceline at events and conferences to promote the brand and messaging strategy.

According to JobzMall, the average salary range for a Marketing Messaging Specialist in Toronto, ON, Canada is between $50,000 and $70,000 per year. This may vary depending on factors such as the company, industry, experience, and qualifications of the individual.

Priceline.com is an online travel agency for finding discount rates for travel-related purchases such as airline tickets and hotel stays. The company facilitates the provision of travel services from its suppliers to its clients.