Associate Analyst, SEM Operations

Welcome to Priceline - where we believe in making travel simple, affordable, and enjoyable for everyone. We are seeking a highly motivated and detail-oriented individual to join our team as an Associate Analyst for SEM Operations. In this role, you will be responsible for optimizing our search engine marketing campaigns to drive traffic and revenue for our business. If you have a passion for data analysis, a strong understanding of SEM strategies, and a desire to make a significant impact in the travel industry, we want to hear from you. Join us and be a part of an innovative and dynamic team that is shaping the future of travel.

1. Conduct data analysis to monitor and optimize search engine marketing campaigns.
2. Collaborate with cross-functional teams to develop and execute SEM strategies.
3. Monitor and report on key performance metrics to track the success of SEM campaigns.
4. Conduct keyword research and ad copy testing to improve campaign performance.
5. Stay updated on industry trends and best practices in SEM to continuously improve our strategies.
6. Identify opportunities for growth and expansion in new markets through SEM.
7. Manage and allocate budget effectively to maximize return on investment.
8. Work closely with marketing and creative teams to develop compelling ad creative.
9. Conduct regular A/B testing to improve ad performance and conversion rates.
10. Monitor and analyze competitor activity to stay ahead of industry trends.
11. Communicate campaign updates and results to stakeholders.
12. Stay informed on changes and updates in search engine algorithms and adjust strategies accordingly.
13. Ensure compliance with company policies and industry regulations.
14. Continuously seek out and implement new tools and technologies to improve SEM operations.
15. Assist in creating and presenting reports to senior management on the success and impact of SEM campaigns.
16. Train and mentor junior analysts on SEM best practices and strategies.
17. Monitor and maintain quality assurance of SEM campaigns to ensure accuracy and effectiveness.
18. Collaborate with external partners, such as search engines and agencies, to ensure seamless execution of SEM campaigns.

According to JobzMall, the average salary range for a Associate Analyst, SEM Operations in New York, NY, USA is $60,000 - $85,000 per year. This can vary based on factors such as the specific company, experience level, and additional skills and qualifications.

Priceline.com is an online travel agency for finding discount rates for travel-related purchases such as airline tickets and hotel stays. The company facilitates the provision of travel services from its suppliers to its clients.