Senior Analyst, Affiliate & Content

Are you passionate about utilizing data analysis to drive the success of a brand? Do you have a strong understanding of affiliate marketing and content strategies? Pottery Barn is seeking a highly motivated and experienced Senior Analyst to join our team and help us elevate our affiliate and content efforts. In this role, you will have the opportunity to work with a talented team and make a significant impact on our brand's growth and success. We are looking for a candidate who possesses a strategic mindset, exceptional analytical skills, and a deep understanding of the e-commerce landscape. If you are a self-starter with a passion for data-driven decision making and a strong interest in the home decor industry, then we would love to hear from you.

1. Develop and implement data-driven strategies to drive the success of the Pottery Barn brand, specifically in the areas of affiliate marketing and content.
2. Conduct thorough analysis of affiliate and content performance, identifying trends and insights to inform future strategies and optimizations.
3. Collaborate with cross-functional teams, including marketing, e-commerce, and product, to ensure alignment and integration of affiliate and content efforts with overall business goals.
4. Monitor and report on key performance metrics, providing regular updates to stakeholders and identifying areas for improvement.
5. Stay up-to-date on industry trends and best practices in affiliate marketing and content strategies, and make recommendations for implementing new tactics and technologies.
6. Manage and maintain relationships with affiliate partners, negotiating commission rates and ensuring compliance with brand guidelines and standards.
7. Work with internal and external teams to develop and execute effective content strategies, including identifying target audiences, optimizing content for SEO, and measuring success.
8. Utilize various data analysis tools and techniques, such as Google Analytics and A/B testing, to track and measure the impact of affiliate and content efforts.
9. Lead and mentor junior analysts, providing guidance and support in data analysis and strategic decision making.
10. Proactively identify opportunities for growth and improvement, and make strategic recommendations to senior management based on data insights.
11. Collaborate with the marketing team to develop and execute campaigns that leverage affiliate and content strategies to drive brand awareness and sales.
12. Continuously monitor and evaluate the competitive landscape, identifying potential threats and opportunities for Pottery Barn's affiliate and content efforts.
13. Represent Pottery Barn at industry events and conferences, staying informed on industry trends and networking with potential partners and affiliates.
14. Maintain a deep understanding of Pottery Barn's products, target audience, and brand image, and ensure all affiliate and content efforts align with the brand's overall messaging and positioning.

According to JobzMall, the average salary range for a Senior Analyst, Affiliate & Content in San Francisco, CA, USA is between $80,000 and $120,000 per year. However, this can vary depending on factors such as the specific company, the candidate's experience and skills, and the cost of living in the area.

Pottery Barn is an American upscale home furnishing store chain and e-commerce company, with retail stores in the United States, Canada, Mexico and Australia. Pottery Barn is a wholly owned subsidiary of Williams-Sonoma, Inc. The company is headquartered in San Francisco, California. Pottery Barn also operates several specialty stores such as Pottery Barn Kids and Pottery Barn Teen. It has three retail catalogues: the traditional Pottery Barn catalogue; Pottery Barn Bed + Bath to focus on its bed and bath lines; and one for outdoor furniture.