Petco

Senior Specialist, Digital Media Channels

Petco
San Diego, CA, USA
Full-TimeDepends on ExperienceSenior LevelMasters
Job Description

Do you have a passion for all things digital? Are you a creative thinker with a strong understanding of media channels and consumer engagement? Then we have an exciting opportunity for you. Petco is seeking a Senior Specialist in Digital Media Channels to join our dynamic marketing team. As the Senior Specialist, you will play a crucial role in driving the growth and success of our brand through digital channels. If you have a proven track record of developing and executing successful digital media strategies, as well as a deep understanding of the evolving digital landscape, we want to hear from you. Join us in our mission to improve the lives of pets and pet parents everywhere.

  1. Develop and execute effective digital media strategies to drive brand growth and success.
  2. Stay up-to-date with the constantly evolving digital landscape and make recommendations for incorporating new and emerging media channels.
  3. Collaborate with cross-functional teams to ensure alignment and integration of digital media initiatives with overall marketing strategies.
  4. Monitor and analyze performance metrics to optimize digital campaigns and drive continuous improvement.
  5. Manage and allocate digital media budget to maximize ROI and achieve business objectives.
  6. Identify and cultivate relationships with key media partners and vendors to enhance Petco's digital presence.
  7. Stay informed about industry trends and best practices to inform digital media strategy.
  8. Act as a subject matter expert and provide guidance and support to junior team members.
  9. Collaborate with creative teams to develop compelling and engaging digital content.
  10. Monitor and report on industry and competitor activity in the digital space.
  11. Proactively identify and troubleshoot any issues or challenges with digital media campaigns.
  12. Ensure all digital media initiatives comply with company branding and messaging guidelines.
  13. Continuously seek out opportunities to improve and enhance Petco's digital media presence.
Where is this job?
This job is located at San Diego, CA, USA
Job Qualifications

  • Extensive Experience In Digital Marketing: A Senior Specialist, Digital Media Channels At Petco Should Have At Least 5-7 Years Of Experience In Digital Marketing, With A Strong Understanding Of Various Digital Media Channels And Their Impact On Consumer Behavior.

  • Proficiency In Analytics And Reporting: The Ideal Candidate Should Have A Deep Understanding Of Analytics Tools And Be Able To Analyze Data From Various Digital Media Channels To Create Actionable Insights And Recommendations.

  • Strong Communication And Collaboration Skills: This Role Involves Working Closely With Cross-Functional Teams, Including Creative, Brand, And Retail Teams. The Candidate Should Have Excellent Communication Skills And The Ability To Collaborate Effectively With Different Teams.

  • Knowledge Of Emerging Trends And Technologies: As The Digital Landscape Is Constantly Evolving, The Senior Specialist Should Have A Strong Understanding Of Emerging Trends And Technologies In The Digital Space And Be Able To Apply Them To Petco's Digital Media Strategy.

  • Project Management Skills: This Role Requires Managing Multiple Projects And Campaigns Simultaneously. The Candidate Should Have Strong Project Management Skills, Including The Ability To Prioritize Tasks, Meet Deadlines, And Manage Budgets Effectively.

Required Skills

  • Social Media

  • Data Analysis

  • Content Creation

  • Digital Marketing

  • Video Production

  • Brand management

  • Email Marketing

  • Influencer Marketing

  • SEO Optimization

  • Campaign planning

  • Audience Engagement

  • Graphic

Soft Skills

  • Communication

  • Conflict Resolution

  • Emotional Intelligence

  • Leadership

  • Time management

  • Interpersonal Skills

  • creativity

  • Teamwork

  • Adaptability

  • Problem-Solving

Compensation

According to JobzMall, the average salary range for a Senior Specialist, Digital Media Channels in San Diego, CA, USA is $70,000-$90,000 per year. However, this can vary depending on the specific company, experience level, and other factors.

Additional Information
Petco is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Required LanguagesEnglish
Job PostedMarch 25th, 2024
Apply BeforeAugust 19th, 2025
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About Petco

Petco Animal Supplies, Inc., or simply Petco, is an American pet retailer in the United States, with corporate offices in San Diego and San Antonio. Petco sells pet products and services, as well as certain types of live animals; fish, reptiles, small birds, hamsters, guinea pigs, and mice for adoption. Pet services include grooming and dog training. The company also owns the naming rights to the Petco Park baseball stadium, which is home of the San Diego Padres. As of 2017, the company operates more than 1,500 locations across the United States and Mexico, including more than 85 Unleashed by Petco locations, which is a smaller-format neighborhood brand-launched, spa services, and an online shopping destination at petco.com.

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