Senior, Content Strategist, Creative

Welcome to Petco, where we are dedicated to improving the lives of pets and their owners. We are currently seeking a passionate and experienced Senior Content Strategist to join our creative team. As a content strategist, you will play a crucial role in developing creative and engaging content that resonates with our audience and drives our brand forward. This is a unique opportunity to work for a company that truly cares about the well-being of animals and make a meaningful impact in the pet industry. If you have a strong creative vision, excellent communication skills, and a love for all things furry, we would love to hear from you!

1. Develop and implement an overall content strategy aligned with Petco's brand and mission.
2. Create and maintain a content calendar to ensure timely and consistent delivery of content.
3. Collaborate with cross-functional teams to gather insights and develop content that resonates with our audience.
4. Conduct research on industry trends, competitor strategies, and consumer behavior to inform content decisions.
5. Write and edit high-quality, engaging, and SEO-friendly content for various channels including website, social media, email, and print.
6. Ensure all content is aligned with Petco's tone and voice guidelines.
7. Monitor and analyze content performance metrics and make data-driven recommendations for improvement.
8. Stay up-to-date with industry news and developments to continuously improve content strategies.
9. Manage a team of content creators and provide guidance and feedback to ensure high-quality content production.
10. Collaborate with external partners and influencers to co-create content and expand Petco's reach.
11. Maintain brand consistency and integrity across all content.
12. Ensure all content is compliant with legal and ethical standards.
13. Continuously evaluate and optimize content strategies to drive brand awareness, engagement, and conversion.
14. Act as a brand ambassador and maintain strong relationships with internal and external stakeholders.
15. Stay updated on pet industry trends and consumer behavior to identify new content opportunities.
16. Mentor and coach junior content strategists to foster their professional growth.
17. Represent Petco at industry events and conferences, and act as a subject matter expert for media inquiries.
18. Collaborate with the marketing team to align content strategies with broader marketing initiatives.
19. Monitor and report on content budget and expenses.
20. Uphold Petco's values and promote a positive and inclusive work environment.

According to JobzMall, the average salary range for a Senior, Content Strategist, Creative in San Diego, CA, USA is $75,000-$100,000 per year. However, this can vary depending on the specific company, industry, and level of experience of the individual. Some senior content strategists may earn higher salaries, while those with less experience may earn lower salaries. It is important to research the specific job market and negotiate your salary based on your qualifications and the company's budget.

Petco Animal Supplies, Inc., or simply Petco, is an American pet retailer in the United States, with corporate offices in San Diego and San Antonio. Petco sells pet products and services, as well as certain types of live animals; fish, reptiles, small birds, hamsters, guinea pigs, and mice for adoption. Pet services include grooming and dog training. The company also owns the naming rights to the Petco Park baseball stadium, which is home of the San Diego Padres. As of 2017, the company operates more than 1,500 locations across the United States and Mexico, including more than 85 Unleashed by Petco locations, which is a smaller-format neighborhood brand-launched, spa services, and an online shopping destination at petco.com.