Petco

Lead, Lifecycle Marketing

Petco

San Antonio, TX, USA
Full-TimeDepends on ExperienceSenior LevelMasters
Job Description

Are you a passionate marketer with a love for pets? Do you thrive in a fast-paced, dynamic environment? If so, Petco is seeking a Lead, Lifecycle Marketing to join our team and help us drive customer engagement and loyalty. In this role, you will have the opportunity to work with a team of talented individuals to develop and execute lifecycle marketing strategies that will impact the lives of millions of pet owners. We are looking for a results-driven leader with a strong understanding of customer behavior and experience in developing and implementing successful marketing campaigns. If you have a love for animals and a passion for marketing, we want to hear from you. Join us in making a positive impact in the pet community!

  1. Develop and implement lifecycle marketing strategies to drive customer engagement and loyalty for Petco's pet-loving customer base.
  2. Collaborate with cross-functional teams to develop and execute marketing campaigns that support Petco's overall business objectives.
  3. Monitor and analyze customer behavior and market trends to identify opportunities and make data-driven recommendations for improving customer engagement.
  4. Lead and manage a team of marketing professionals to ensure successful execution of campaigns and attainment of goals.
  5. Utilize various marketing channels, including email, social media, and in-store promotions, to effectively reach and engage with Petco's target audience.
  6. Plan and execute A/B testing and other experiments to continuously optimize marketing campaigns and improve ROI.
  7. Conduct market research and gather customer insights to inform the development of new marketing initiatives and strategies.
  8. Monitor and track key metrics to evaluate the success of marketing campaigns and provide regular reports to stakeholders.
  9. Stay up-to-date on industry trends and best practices in lifecycle marketing to identify new opportunities for Petco.
  10. Foster a positive and collaborative work environment, promoting teamwork and professional growth within the marketing team.
  11. Represent Petco's values and mission in all marketing efforts, promoting responsible pet ownership and creating a positive impact in the pet community.
Where is this job?
This job is located at San Antonio, TX, USA
Job Qualifications
  • Bachelor's Degree In Marketing, Business, Or A Related Field.

  • Minimum Of 5 Years Experience In Marketing And/Or E-Commerce Roles, With A Focus On Customer Lifecycle Management.

  • Proven Track Record Of Developing And Executing Successful Customer Retention And Loyalty Strategies.

  • Experience With Crm Systems And Marketing Automation Platforms, Such As Salesforce Or Marketo.

  • Strong Analytical Skills And Ability To Use Data-Driven Insights To Inform Marketing Strategies And Tactics.

Required Skills
  • Project Management

  • Data Analysis

  • Content Strategy

  • Email Marketing

  • Customer segmentation

  • CRM management

  • Digital advertising

  • ROI Tracking

  • Promotional Campaigns

  • Campaign planning

  • Loyalty Program

Soft Skills
  • Communication

  • Conflict Resolution

  • Emotional Intelligence

  • Leadership

  • Time management

  • creativity

  • Teamwork

  • Adaptability

  • Problem-Solving

  • Decision-making

Compensation

According to JobzMall, the average salary range for a Lead, Lifecycle Marketing in San Antonio, TX, USA is $80,000 - $120,000 per year. However, this can vary depending on factors such as the company, industry, experience, and skills of the individual.

Additional Information
Petco is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Required LanguagesEnglish
Job PostedDecember 5th, 2023
Apply BeforeJuly 20th, 2025
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About Petco

Petco Animal Supplies, Inc., or simply Petco, is an American pet retailer in the United States, with corporate offices in San Diego and San Antonio. Petco sells pet products and services, as well as certain types of live animals; fish, reptiles, small birds, hamsters, guinea pigs, and mice for adoption. Pet services include grooming and dog training. The company also owns the naming rights to the Petco Park baseball stadium, which is home of the San Diego Padres. As of 2017, the company operates more than 1,500 locations across the United States and Mexico, including more than 85 Unleashed by Petco locations, which is a smaller-format neighborhood brand-launched, spa services, and an online shopping destination at petco.com.

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