Public Relations Specialist

Develop and implement the company’s U.S. wide media and public relations strategy through a comprehensive plan that includes SMART objectives and aligns with business objectives. Create and manage an editorial calendar to maximize media coverage and exposure. Work closely with subject matter experts to communicate new business initiatives to external audiences, including media and community organizations.Develop and maintain strong working relationships with the local, national and trade media to increase positive media coverage. Secure features, stories and appearances in national, regional and local media outlets, both print and web-based. Establishes and continuously updates media monitoring system to track and measure media presence against internal benchmarks, as well as coordinates with media monitoring vendors. Keeps updated with emerging media trends and nontraditional media channels to update PR strategy accordingly.

According to JobzMall, the average salary range for a Public Relations Specialist in 2000 S Colorado Blvd, Denver, CO 80222, USA is $49,722 to $80,735.

The PCL family of companies has headquarters in Edmonton, Alberta, Canada, with a United States head office in Denver, Colorado. PCL Construction is 100% employee-owned.