Marketing Analytics Lead

The role is built for a self-starter, and creative, quantitative thinker; someone comfortable pushing for structured insights amidst disparate data sets, and excited about applying data and analytics to advise marketing strategy. Audience / Content Insights & Ad-hoc Studies: using available data sets and machine learning tools to enable both modular and comprehensive research into consumer behavior, marketing content effectiveness and an understanding of related proxy measures and data sets. Scope of data and analysis dependent on business questions and iterative feedback to uncover new, more meaningful questions. Assess business needs to translate complex model outputs into tangible, actionable and interactive reports and tools. Team goals include adapting predictive models for the quickly changing marketplace, enhancing customer engines, and identifying new ways to optimize attribution models.

According to JobzMall, the average salary range for a Marketing Analytics Lead in 222 W Merchandise Mart Plaza, Chicago, IL 60654, USA is $70,000 to $110,000. This range may vary depending on experience, skills, and other factors.

PayPal Holdings, Inc. enables digital and mobile payments on behalf of consumers and merchants worldwide. It provides a simpler and safer way for businesses of all sizes to accept payments from merchant websites, mobile devices and applications, and at offline retail locations through a range of payment solutions. It also facilitates person to person payments through PayPal, Venmo, and Xoom.