
Senior Manager - Lifecycle Marketing
Welcome to Paramount Pictures - where creativity, innovation, and entertainment come together to create unforgettable experiences. We are currently seeking a passionate and results-driven Senior Manager to lead our Lifecycle Marketing team. This is an exciting opportunity for a highly skilled and experienced individual to join our dynamic company and play a key role in shaping the future of our brand. If you have a strong background in marketing, a strategic mindset, and a deep understanding of customer lifecycle management, we want to hear from you. Join us and be a part of the magic that brings dreams to life.
- Develop and implement strategic plans for the lifecycle marketing team to achieve business objectives and drive growth for the company.
- Lead and manage a team of marketing professionals, providing guidance and support to ensure their success in executing campaigns and initiatives.
- Oversee the development and execution of customer lifecycle campaigns, including email, social media, and other channels, to drive engagement, retention, and loyalty.
- Conduct thorough market research and analysis to identify customer trends and behaviors, and use insights to inform marketing strategies.
- Collaborate with cross-functional teams, including creative, product, and data analytics, to ensure cohesive and effective marketing efforts.
- Monitor and analyze key performance metrics, including customer retention, engagement, and revenue, and use data to inform decision-making and drive continuous improvement.
- Develop and manage the lifecycle marketing budget, ensuring efficient allocation of resources to achieve maximum ROI.
- Stay current on industry trends and best practices in customer lifecycle management, and proactively identify opportunities for innovation and improvement.
- Maintain strong relationships with internal stakeholders and external partners to ensure alignment and collaboration on marketing initiatives.
- Represent the company and its brand with professionalism and enthusiasm, both internally and externally.
Extensive Experience In Lifecycle Marketing: A Senior Manager At Paramount Pictures Should Have A Strong Background In Lifecycle Marketing, With A Proven Track Record Of Successfully Creating And Implementing Marketing Strategies Across Various Stages Of The Customer Journey.
Leadership And Team Management Skills: This Role Requires Strong Leadership Skills And The Ability To Manage A Team Effectively. The Ideal Candidate Should Have Experience In Leading And Developing A Team, Fostering A Collaborative And High-Performing Work Culture.
Strategic Thinking And Planning: A Senior Manager At Paramount Pictures Should Be Able To Think Strategically And Develop Long-Term Plans To Drive The Company's Marketing Objectives. This Includes Conducting Market Research, Analyzing Data, And Identifying New Trends And Opportunities.
Excellent Communication And Interpersonal Skills: As A Senior Manager, Effective Communication Is Crucial For Collaborating With Cross-Functional Teams And Senior Stakeholders. The Candidate Should Have Excellent Verbal And Written Communication Skills, As Well As Strong Interpersonal Skills To Build And Maintain Relationships.
Industry Knowledge And Creativity: To Be Successful In This Role, The Candidate Should Have A Deep Understanding And Passion For The Entertainment Industry. They Should Also Have A Creative Mindset And The Ability To Think Outside The Box To Develop Innovative Marketing Campaigns That Resonate With The Target Audience.
Strategic Planning
Project Management
Data Analysis
Market Research
Budget management
Digital Marketing
Brand management
Team Leadership
Customer segmentation
CRM management
Campaign development
Product positioning
Communication
Conflict Resolution
Leadership
Time management
creativity
flexibility
Critical thinking
Teamwork
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Senior Manager - Lifecycle Marketing in New York, NY, USA is between $120,000 and $165,000 per year. This range can vary depending on the specific industry, company size, and level of experience. Salaries may also include bonuses, commission, and other benefits.
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Paramount Pictures Corporation is an American film studio and subsidiary of ViacomCBS. It is the fifth oldest film studio in the world, the second oldest film studio in the United States, and the sole member of the "Big Five" film studios still located in Los Angeles.

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