
Coordinator, Programmatic Activation
Do you have a passion for advertising and the entertainment industry? Are you a master at managing multiple projects and teams simultaneously? If so, we have an exciting opportunity for you as a Coordinator, Programmatic Activation at Paramount Pictures. As a key member of our Advertising and Media team, you will play a crucial role in the success of our programmatic advertising campaigns. We are looking for a highly organized and detail-oriented individual with strong communication skills to join our dynamic team. If this sounds like you, read on for more details on this exciting role.
- Develop and execute programmatic advertising strategies and campaigns for Paramount Pictures.
- Oversee and manage multiple projects and teams simultaneously, ensuring timely and successful delivery of campaigns.
- Collaborate with internal teams, including media planning, creative, and analytics, to develop and implement effective programmatic campaigns.
- Monitor and optimize campaign performance, making strategic adjustments as needed to improve results.
- Stay updated on industry trends and advancements in programmatic advertising, and provide recommendations for incorporating new technologies and strategies into campaigns.
- Work closely with external partners and vendors to negotiate and manage programmatic media buys.
- Create and maintain campaign documentation and reports, providing regular updates to relevant stakeholders.
- Ensure all campaigns are in compliance with industry best practices and legal requirements.
- Foster strong relationships with key stakeholders, including internal teams, external partners, and vendors.
- Act as a liaison between internal teams and external partners, ensuring clear communication and alignment on campaign objectives and timelines.
- Conduct regular analysis and reporting on campaign performance, providing insights and recommendations for future campaigns.
- Manage budget allocation and reconciliation for programmatic campaigns.
- Assist in the development of training materials and resources for team members on programmatic advertising.
- Participate in cross-functional projects and initiatives to improve overall advertising and media operations.
- Act as a brand ambassador for Paramount Pictures, promoting a positive and professional image within the advertising and entertainment industry.
Bachelor's Degree In Marketing, Advertising, Or Related Field.
At Least 2 Years Of Experience In Programmatic Advertising And Media Buying.
Strong Understanding Of Various Programmatic Platforms Such As Google Display & Video 360, The Trade Desk, And Adobe Advertising Cloud.
Excellent Analytical Skills And Ability To Interpret Data To Make Informed Decisions.
Proven Track Record Of Successfully Managing And Optimizing Programmatic Campaigns To Meet Kpis And Objectives.
Strategic Planning
Project Management
Data Analysis
Negotiation skills
Campaign Management
Budget management
Relationship Building
Event Coordination
Audience targeting
Media Buying
Creative Problem-Solving
Communication
Conflict Resolution
Emotional Intelligence
Leadership
Time management
creativity
Critical thinking
Teamwork
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Coordinator, Programmatic Activation in New York, NY, USA is between $50,000 - $75,000 per year. This can vary depending on the specific job duties, experience level, and the company's industry and size. Salaries may also be affected by the candidate's education level and additional skills or certifications.
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Paramount Pictures Corporation is an American film studio and subsidiary of ViacomCBS. It is the fifth oldest film studio in the world, the second oldest film studio in the United States, and the sole member of the "Big Five" film studios still located in Los Angeles.

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