Brand Innovation Manager

Responsible for clearly articulating Panda brand vision and strategy inclusive of our guest target and brand personality and positioning. Responsible for bringing brand vision and strategy to life through product innovation and core menu elevation; defines how new ideas complement the other elements of brand strategy to drive growth; acts as a brand steward, implementing consistency across all marketing touchpoints. Advises Director/Executive Director on brand and innovation strategies based on market trends, competitor insights, and brand learnings. Conducts research with internal and external insights partners to uncover innovation opportunities, evaluate product performance, and inform menu strategy; distills key category, consumer, and competitive insights, past product learnings, and operational understanding and trends to drive direction for winning innovation and core menu items. Delivers deep consumer and product insights to Communications Strategy and Commercial Engagement team for successful commercialization and launch.

According to JobzMall, the average salary range for a Brand Innovation Manager in 1683 Walnut Grove Ave, Rosemead, CA 91770, USA is $50,000 - $90,000. Factors such as experience, education, and the company can all affect the salary range.

Panda Restaurant Group, the world leader in Asian dining experiences and parent company of Panda Inn, Panda Express and Hibachi-San, is dedicated to becoming a world leader in people development.