Senior Product Marketing Manager, Cortex Security Analytics

Welcome to Palo Alto Networks, the global leader in cybersecurity solutions. As a Senior Product Marketing Manager for our Cortex Security Analytics product, you will be responsible for developing and executing go-to-market strategies to drive the success of this innovative solution. We are seeking a highly motivated and experienced individual who thrives in a fast-paced and ever-changing environment, with a strong passion for driving growth and customer success. If you have a proven track record in product marketing, a deep understanding of the security industry, and the ability to think strategically and creatively, we want to hear from you. Join us and be part of our mission to protect our customers from cyber threats.

1. Develop and execute go-to-market strategies to drive the success of the Cortex Security Analytics product.
2. Create and maintain a strong brand identity for the product in the cybersecurity market.
3. Collaborate with cross-functional teams including sales, product management, and marketing to ensure alignment and success of product launch and ongoing marketing efforts.
4. Conduct market research and competitive analysis to inform product positioning and messaging.
5. Create compelling and differentiated product messaging and value propositions that resonate with target audiences.
6. Develop and maintain a deep understanding of the security industry, including market trends, customer needs, and competitive landscape.
7. Develop and execute effective marketing campaigns to drive awareness, generate leads, and support sales efforts.
8. Create and manage product marketing collateral, including datasheets, whitepapers, and presentations.
9. Plan and execute events and webinars to showcase the product and engage with customers and prospects.
10. Monitor and report on product performance and market trends, and use data to make informed decisions and recommendations for future marketing strategies.
11. Work closely with the sales team to develop sales enablement materials and training programs.
12. Collaborate with the product management team to provide input and insights for product roadmap and feature enhancements.
13. Represent the product and company at industry events, conferences, and customer meetings.
14. Stay up-to-date with industry trends and advancements in cybersecurity to provide thought leadership and strategic direction for the product.
15. Mentor and guide junior product marketing team members.
16. Contribute to the overall marketing strategy and goals of the company.
17. Serve as an advocate for the customer, ensuring their needs and feedback are considered in all product and marketing decisions.

According to JobzMall, the average salary range for a Senior Product Marketing Manager, Cortex Security Analytics in Santa Clara, CA, USA is between $160,000 and $190,000 per year. This can vary depending on the specific company, industry, and level of experience of the individual. Factors such as bonuses, benefits, and stock options can also impact the overall salary.

Palo Alto Networks, Inc. an American multinational cybersecurity company with headquarters in Santa Clara, California. Its core products are a platform that includes advanced firewalls and cloud-based offerings that extend those firewalls to cover other aspects of security.