Marketing Automation Specialist

Hands-on execution of demand generation programs. Own the setup, maintenance, and measurement of automated and ad-hoc email campaigns. Coordinate campaign deliverables with development and creative teams. Collaborate with campaign managers for each brand to ensure compliance with email marketing best practices and compliance with data protection regulations Measure and report performance metrics to gain insight and optimize marketing strategies and campaigns. Perform regular campaign maintenance and assist in data cleansing. Improve and recommend the target audience segments based on program objectives. Maintain a current understanding of email marketing best practices and apply them to the execution of our digital programs. Serve as an advisor to leadership to inform “what’s working, what’s not”.

According to JobzMall, the average salary range for a Marketing Automation Specialist in 2 Ave de Lafayette, Boston, MA 02111, USA is $76,000 to $91,000 per year. This range may vary depending on the experience of the specialist and the size of the organization they are working for.

Actuate Corporation is a publicly traded reporting, analytics and customer communications software company based in San Mateo, California, part of the San Francisco Bay Area and Silicon Valley. The company is known for its creation of the open source Eclipse BIRT business data reporting project launched by the Eclipse Foundation in 2004. Actuate software helps businesses and OEMs worldwide serve their customers within the finance, government, manufacturing, telecommunications, and healthcare industries, among others. In addition to its headquarters in California, Actuate has offices across the U.S. and in Toronto, London, Paris, Frankfurt, Barcelona, Fribourg, Singapore, Tokyo and Sydney. In January 2015, OpenText™ acquired Actuate Corporation.