Associate Director, Email Marketing Programs

As Associate Director of Email Marketing Programs at OneMain Financial, you will be responsible for driving the successful execution of our email marketing initiatives. We are looking for an experienced email marketer who will bring their expertise in the field to our team. The ideal candidate will have an understanding of email marketing strategy, segmentation, customer lifecycle marketing, and analytics. You will be essential in developing and managing our email campaigns, from strategy to implementation. Your understanding of customer segmentation, promotional campaigns, and analytics will help us create engaging, thoughtfully targeted emails. In this role, you will be a critical part of driving customer acquisition and retention, while creating a positive and engaging customer experience.You should have a minimum of 8+ years of experience in email marketing, with a proven track record of email campaign execution and optimization. You should be comfortable working in a fast-paced environment, and have a keen eye for detail. You should also have excellent communication and organizational skills. If you are a motivated and creative email marketer who is looking for an opportunity to make a real impact, we would love to hear from you!

Responsibilities:

1. Develop and manage email campaigns from strategy to implementation
2. Utilize customer segmentation, promotional campaigns, and analytics to create engaging and targeted emails
3. Monitor and optimize email campaigns to drive customer acquisition and retention
4. Identify and test new email marketing strategies and tactics
5. Work with stakeholders to ensure email campaigns align with business objectives
6. Utilize data to make informed decisions on email campaigns
7. Analyze and report on performance of email campaigns
8. Monitor industry trends and best practices to ensure email campaigns are up-to-date and optimized
9. Collaborate with other teams to ensure email campaigns are integrated with other marketing initiatives
10. Stay organized and ensure all emails are delivered on time and within budget

According to JobzMall, the average salary range for a Associate Director, Email Marketing Programs in Baltimore, MD, USA is $75,000 to $95,000.

OneMain Holdings, Inc. is an American financial services holding company headquartered in Evansville, Indiana, with central offices throughout the United States.