Digital Marketing Manager

Lead a team of digital marketing professionals to execute and optimize campaigns and achieve clear objectives. Develop creative and content translating core brand messages to commercial and engaging online formats. Drive and meet campaign objectives of new consumer acquisition, revenue, ROAS and engagement. Manage budget in accordance with P&L goals. Lead agency relationships including briefing process, media planning and negotiations. Establish close working relationship with primary media partners (Amazon, Google, Facebook) to drive growth. Partner with Analytics on understanding attribution across different channels and sales lift to optimize the media mix. Partner with Digital Technology team to optimize the marketing technology stack needed to scale performance.