Digital Marketing Manager

Welcome to New York University, where we strive to provide the highest quality education to our diverse community of students. We are currently seeking a passionate and driven Digital Marketing Manager to join our team and help us reach our marketing goals. In this role, you will have the opportunity to utilize your expertise in digital marketing to enhance the university's online presence and drive engagement with our target audience. Our ideal candidate is a creative thinker with a strong understanding of the digital landscape and a proven track record of successful campaigns. If you are a self-motivated individual with a passion for higher education and a desire to make a meaningful impact, we encourage you to apply for this exciting opportunity.

1. Develop and implement a comprehensive digital marketing strategy to increase brand awareness and drive engagement with our target audience.
2. Create and manage digital marketing campaigns across various platforms including social media, email, and search engines.
3. Research and analyze market trends and competition to identify opportunities for growth and optimization.
4. Collaborate with cross-functional teams to ensure consistency and alignment with overall marketing objectives.
5. Monitor and report on key performance metrics, providing insights and recommendations for continuous improvement.
6. Manage and optimize digital advertising budgets to maximize ROI.
7. Stay up-to-date with industry developments and best practices to continuously improve digital marketing efforts.
8. Develop and maintain relationships with external partners and vendors to support digital marketing initiatives.
9. Oversee the university's website and ensure it is optimized for user experience and search engine rankings.
10. Train and educate team members on digital marketing strategies and tools to empower them to contribute to overall marketing efforts.
11. Maintain brand consistency and uphold university values in all digital marketing communications.
12. Collaborate with the admissions team to support recruitment efforts through digital channels.
13. Monitor and respond to online reviews and comments to maintain a positive online reputation for the university.
14. Continuously seek new and innovative ways to reach and engage with our target audience through digital channels.
15. Act as a brand ambassador for the university, representing our values and mission in all digital marketing efforts.

According to JobzMall, the average salary range for a Digital Marketing Manager in New York, NY, USA is between $70,000 and $118,000 per year. The salary can vary depending on factors such as experience, skills, industry, and company size.

New York University is a private research university based in New York City. Founded in 1831, NYU's historical campus is in Greenwich Village, Lower Manhattan.