Director of Brand Strategy

Welcome to Netgear, a leading technology company at the forefront of innovation and connectivity. We are seeking a highly skilled and experienced Director of Brand Strategy to join our team and help drive our brand to new heights. As the Director of Brand Strategy, you will play a vital role in shaping our brand's identity and ensuring its consistency across all channels. We are looking for a strategic thinker, a creative problem solver, and a natural leader who is passionate about building and evolving brands. If you thrive in a fast-paced, dynamic environment and have a strong track record of success in brand management, we want to hear from you!

1. Develop and implement effective brand strategies that align with the company's overall goals and objectives.
2. Collaborate with cross-functional teams to ensure brand consistency across all marketing and communication channels.
3. Conduct market research and analyze industry trends to identify opportunities for brand growth and differentiation.
4. Create and maintain brand guidelines to ensure all brand communications and materials are aligned with the company's brand identity.
5. Manage the brand budget and allocate resources effectively to support brand initiatives.
6. Monitor and analyze brand performance metrics to identify areas for improvement and make data-driven decisions.
7. Lead the development and execution of integrated marketing campaigns that support the brand's positioning and messaging.
8. Develop and maintain relationships with external partners and agencies to support brand initiatives.
9. Collaborate with product teams to ensure brand alignment and consistency in product development and launches.
10. Serve as a brand ambassador, promoting the brand internally and externally and ensuring all employees understand and embody the brand's values and vision.

According to JobzMall, the average salary range for a Director of Brand Strategy in San Jose, CA, USA is between $136,000 and $200,000 per year. This may vary depending on the size and industry of the company, as well as the individual's level of experience and skills. Some companies may offer additional benefits such as bonuses and stock options.

Netgear Inc. is a multinational computer networking company based in San Jose, California, with offices in about 25 other countries. It produces networking hardware for consumers, businesses, and service providers. The company operates in three business segments: retail, commercial, and as a service provider.