Digital Specialist, Ralph Lauren

Welcome to the world of luxury fashion at Neiman Marcus Group! We are currently seeking a talented and experienced Digital Specialist to join our Ralph Lauren team. As a Digital Specialist, you will play a crucial role in elevating our online presence and enhancing the overall customer experience. We are looking for someone who is passionate about fashion, technology, and delivering exceptional digital experiences. If you have a strong understanding of digital marketing, e-commerce, and a keen eye for detail, we want to hear from you! Join us in bringing the iconic brand of Ralph Lauren to the digital forefront at Neiman Marcus Group.

1. Develop and implement digital marketing strategies to increase online visibility and drive sales for Ralph Lauren products.
2. Collaborate with cross-functional teams to create and execute digital campaigns, ensuring brand consistency and alignment with company goals.
3. Monitor and analyze website traffic, sales data, and customer engagement metrics to identify areas for improvement and optimize digital initiatives.
4. Manage and maintain the Ralph Lauren brand presence across all digital platforms, including the company website, social media, and email marketing.
5. Oversee the creation and publishing of engaging and high-quality content, including product descriptions, visuals, and promotions.
6. Stay up-to-date on industry trends and best practices in digital marketing and e-commerce, and make recommendations for continuous improvement.
7. Conduct regular audits and testing of the website and digital assets to ensure functionality, user-friendliness, and accessibility.
8. Work closely with the e-commerce team to ensure a seamless online shopping experience for customers, from browsing to purchase.
9. Collaborate with external partners, such as agencies and influencers, to develop and execute co-branded campaigns and partnerships.
10. Act as a brand ambassador for Ralph Lauren, maintaining a strong understanding of the brand's history, values, and aesthetic to ensure consistency in all digital touchpoints.
11. Provide support and training to team members and colleagues on digital marketing tools and techniques.
12. Continuously track and report on key performance indicators and make data-driven recommendations to improve digital efforts and achieve business objectives.

According to JobzMall, the average salary range for a Digital Specialist, Ralph Lauren in Irving, TX, USA is $50,000-$70,000 per year. This may vary depending on factors such as experience, skills, and job responsibilities. Additionally, salary may also be affected by the specific job location, industry demand, and the company's budget.

At NMG, our flagship brands, Neiman Marcus and Bergdorf Goodman, are all about building relationships. We lead with love for our customers, associates, brand partners, and communities, recognizing that these are the building blocks of our success. Our integrated luxury retail strategy is designed to create long-lasting connections with our customers, and we believe that these relationships are what drive emotional and high-value experiences.

Our 10,000+ associates are experts in delivering a personalized luxury experience across our three integrated retail facets: in-store, online, and remote selling. We believe that our NMG|Way culture is what sets us apart, powered by our people who bring individual talents together into a collective strength that makes life extraordinary.

Our focus on building relationships, combined with our commitment to personalized luxury experiences, sets us apart in the retail industry. We believe that our NMG|Way culture, our people, and our integrated approach to luxury retail are what make us successful in delivering an exceptional customer experience.