Associate Product Manager, Audiences and Data Activation

Welcome to the world of luxury retail at Neiman Marcus Group. We are seeking a dynamic and driven Associate Product Manager to join our team and lead the way in targeting and engaging our audiences through data activation. In this role, you will have the opportunity to work with cross-functional teams and shape the future of our customer experience. We are looking for a candidate with a deep understanding of data-driven marketing and a passion for delivering exceptional results. If you are a strategic thinker with a strong analytical mindset and a customer-centric approach, we want to hear from you. Join us in elevating the Neiman Marcus brand and delivering an unparalleled shopping experience for our customers.

1. Develop and implement data-driven marketing strategies to effectively target and engage luxury retail audiences.
2. Collaborate with cross-functional teams to identify customer needs and preferences and incorporate them into product development and marketing plans.
3. Utilize data analysis and market research to identify trends and opportunities for growth and improvement.
4. Utilize customer insights and segmentation to create targeted and personalized marketing campaigns.
5. Monitor and analyze campaign performance and make data-driven recommendations for optimization.
6. Manage and maintain relationships with external data partners to ensure effective and accurate data activation.
7. Stay updated on industry trends and best practices in data-driven marketing and incorporate them into strategies.
8. Work closely with the customer experience team to ensure a seamless and exceptional shopping experience for Neiman Marcus customers.
9. Develop and maintain a deep understanding of the Neiman Marcus brand and its target audience.
10. Communicate effectively with team members and senior management to present strategies, progress, and results.
11. Collaborate with the Associate Product Manager team to share insights and best practices.
12. Contribute to the overall growth and success of the Neiman Marcus brand through innovative and effective data activation strategies.
13. Continuously monitor and improve the effectiveness of data activation efforts to drive ROI and meet business objectives.
14. Maintain a customer-centric approach in all strategies and decisions.
15. Foster a strong and positive team culture within the data activation team.

According to JobzMall, the average salary range for a Associate Product Manager, Audiences and Data Activation in Irving, TX, USA is $70,000 - $120,000 per year. This can vary depending on factors such as experience, company size, and industry.

At NMG, our flagship brands, Neiman Marcus and Bergdorf Goodman, are all about building relationships. We lead with love for our customers, associates, brand partners, and communities, recognizing that these are the building blocks of our success. Our integrated luxury retail strategy is designed to create long-lasting connections with our customers, and we believe that these relationships are what drive emotional and high-value experiences.

Our 10,000+ associates are experts in delivering a personalized luxury experience across our three integrated retail facets: in-store, online, and remote selling. We believe that our NMG|Way culture is what sets us apart, powered by our people who bring individual talents together into a collective strength that makes life extraordinary.

Our focus on building relationships, combined with our commitment to personalized luxury experiences, sets us apart in the retail industry. We believe that our NMG|Way culture, our people, and our integrated approach to luxury retail are what make us successful in delivering an exceptional customer experience.