Marketing Director - Enterprise Brand Strategy & Activation

Welcome to Nationwide Mutual Insurance! We are a company driven by our commitment to protecting what matters most to our customers. As the Marketing Director for Enterprise Brand Strategy & Activation, you will play a vital role in shaping and executing our company's brand strategy to drive growth and enhance our reputation in the market. We are looking for a dynamic and strategic leader who is passionate about building strong brands and has a proven track record of success in developing and implementing marketing initiatives. If you thrive in a fast-paced, innovative environment and have a strong understanding of the insurance industry, we want to hear from you. Join us in our mission to protect what matters most and be a part of our talented marketing team.

1. Develop and implement Nationwide's brand strategy across all channels and platforms to drive growth and enhance the company's reputation in the market.
2. Lead and manage a team of marketing professionals to execute the brand strategy and achieve business objectives.
3. Conduct market research and analysis to identify trends and opportunities for the company's brand positioning.
4. Collaborate with cross-functional teams, including product, sales, and customer service, to ensure brand consistency and alignment.
5. Create and manage the marketing budget for the enterprise brand strategy and activation.
6. Develop and implement innovative marketing campaigns and initiatives to drive brand awareness and engagement.
7. Monitor and analyze the effectiveness of marketing efforts and make recommendations for improvement.
8. Stay up-to-date with industry trends and best practices to continuously optimize the brand strategy.
9. Foster relationships with external partners and agencies to support brand initiatives.
10. Represent Nationwide at industry events and conferences to promote the company's brand and build partnerships.
11. Ensure compliance with all regulatory and legal requirements in all marketing efforts.
12. Act as a brand ambassador for Nationwide and promote the company's values and mission.
13. Mentor and develop team members to foster a culture of growth and excellence.
14. Continuously evaluate and improve the customer experience and journey to align with the brand strategy.
15. Act as a key member of the marketing leadership team, providing strategic insights and recommendations to drive business growth.

According to JobzMall, the average salary range for a Marketing Director - Enterprise Brand Strategy & Activation in Columbus, OH, USA is $102,000 - $154,000 per year. However, this can vary based on factors such as the size and industry of the company, the candidate's experience and qualifications, and the current job market. It is best to research specific companies and job postings to get a more accurate salary estimate.

Nationwide Mutual Insurance Company and affiliated companies, commonly shortened to Nationwide, is a group of large U.S. insurance and financial services companies based in Columbus, Ohio. The company also operates regional headquarters in Scottsdale, Arizona; Des Moines, Iowa and San Antonio, Texas.