
Social Media Lead
You will lead a team of talented professionals and identify new opportunities to delight our millions of players and increase the audience’s love for the brand through owned and earned channels. Design an innovative social media strategy that resonates with our diverse and global audience and drive its implementation. Define social media priorities, set goals and targets, aligning to business goals and audience insights. Proactively identify areas of optimization, set best practices, and communicate these across teams. Lead and manage a team. Develop partnerships with platforms such as Twitter, Instagram, Facebook, among others. Align strategy and content calendar to franchise key beats. Lead partnership with departments such as Marketing, PR, Editorial, Content Production, and Game Experience to create opportunities for synergy and align on priorities. Drive work with agencies and oversee budget.
8+ years of experience in social media strategy planning, goal setting, and implementation
5+ years of management experience
Familiarity using data to adjust and optimize strategy and activations for community-facing channels.
Knowledge of Minecraft, Minecraft Dungeons, and understanding of the Minecraft community.
Relationship building skills
Time Management Skills
Social media engagement skills
Audience targeting
SEO optimization analysis
Verbal communication
Prioritizing skills
written communication
Self-Motivated
Attention to detail
Multi tasker
According to JobzMall, the average salary range for a Social Media Lead in Microsoft Way, Redmond, WA 98052, USA is between $90,000 and $140,000. This range is based on salaries reported by Indeed.com, Glassdoor.com, and PayScale.com. The role of a Social Media Lead requires an individual to plan and execute social media campaigns, develop strategies to grow social media presence, create and curate content, and analyze and report on performance metrics.
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Minecraft is a sandbox game developed by Mojang Studios. The game was created by Markus "Notch" Persson in the Java programming language. Minecraft is the best-selling video game in history, with over 238 million copies sold.

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