
Web Marketing Manager - Dynamics
Develop and present the strategy, marketing plans and budget to the drive web channel. Drive all marketing requirements and campaign initiatives for Dynamics and a subset of applications. Represent voice of the customer in developing strategies to impact the end to end digital funnel. Shared ownership of the business targets for web channels. Drive learning through qualitative UX research and A/B testing for the web direct channel to continually improve user experience. Share insights to inform partners. Ensure digital customer journey through top of funnel acquisition into sales and lead motions. Collaborate closely with product marketing and engineering to obtain, clarify, and verify requirements for new features and capabilities. Drive reporting and analysis in partnership with operations and engineering teams. Track and analyze the key metrics weekly and monthly. Ensure customer and business data inform all plans, activities, and decisions.
5 + years’ experience in a related marketing role
Proven effectiveness in working within a large company to gain commitment and support for projects and initiatives
Experience working with reporting and evaluation of digital and social media campaigns.
Comfortable managing multiple projects simultaneously amid ambiguity and without direction, and to forge partnerships
Project Management
Time Management Skills
Data Analysis and Presentation
Reporting and evaluation
Verbal communication
Driven and self-motivated
Written communications
Problem Solving Skills
Detail oriented and highly organized
Multi tasker
According to JobzMall, the average salary range for a Web Marketing Manager - Dynamics in 205 16th St NW, Atlanta, GA 30363, USA is $82,000 to $112,000 per year.
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