
Principal Content Strategist
You’ll work with smart people who care deeply about creating a fun and supportive workplace and you’ll have an incredible opportunity to learn and grow. Define the strategy of the asset catalog, working closely with partners in Product Marketing, Design, and Engineering. Identify asset types needed to deliver on the strategy and oversee the creation or acquisition of those assets. Align funding and corporate requirements for asset creation or acquisition. Establish a calendar to grow a high-quality catalog across social and traditional product templates and experiences aligned with top intents (by segment/persona), seasonal events, and key milestones. Contribute new ideas (categories/topics/sets) and relevant assets to build and scale out an exceptional, diverse catalog, in close partnership with creative design team. Incorporate data-driven insights, gaps, and customer pain points to continually optimize catalog offerings.
10+ years professional content experience
5+ years of product experience in digital media or tech industry
Experience managing asset acquisition pipelines and production processes
Industry experience leading strategies for large content and asset catalogs
Time Management Skills
Production processes skills
Managing asset acquisition pipelines
Verbal communication
Driven and self-motivated
written communication
Problem-Solving
Flexibility/Adaptability
Multi-tasking
Detail oriented and highly organized
According to JobzMall, the average salary range for a Principal Content Strategist in 1950 N Stemmons Fwy, Dallas, TX 75207, USA is $85,000 to $115,000 per year. This range can vary depending on the experience and qualifications of the individual in question.
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