Principal Applied Scientist Manager

Microsoft is innovating rapidly in this space to grow its share of this market by providing the advertising industry with the state-of-the-art online advertising platform and service. Bing Ads Marketplace and Serving (MPS) team is at the core of this effort, responsible for research & development of all the algorithmic components in our paid search advertising technology stack, including:

• User/query intent understanding, document/ad understanding, user targeting
• Relevance modeling, IR-based ad retrieval
• User response (click & conversion) prediction using large scale machine learning algorithms
• • Network protection, fraud detection, traffic quality measurement
• Rich and innovative Ad products that add relevant and personalized information
• Advertising metrics and measurement, including relevance and ad campaign effectiveness
• Data mining and analytics
• Supply-demand forecasting
• Ad campaign planning and optimization

According to JobzMall, the average salary range for a Principal Applied Scientist Manager in 501 Boylston St, Boston, MA 02116, USA is $126,250 - $179,000.

At Microsoft, our mission is to empower every person and every organization on the planet to achieve more. Our mission is grounded in both the world in which we live and the future we strive to create. Today, we live in a mobile-first, cloud-first world, and the transformation we are driving across our businesses is designed to enable Microsoft and our customers to thrive in this world.