
Email Marketing Specialist
Build email campaigns using Marketo and overall planning, including audience segmentation, general content of emails, timing, analysis and testing opportunities. Maintains and owns Marketo reporting dashboards to show overall ROI from email channel. Working knowledge of the end-to-end user journey, including creative ways to engage and reach community members through email channel. Collaborate with Flipgrid’s channel-specific marketing teammates (designers, copywriters, social media communications) to ensure design, layout, and messaging is clear and concise within email channel Partner with agency vendors to assist with creative direction and deliverables needed based on go-live dates. Collaborating with the Lifecycle Engagement Manager, help increase various retention and engagement KPIs through A/B testing. Monitor the competitive landscape as it pertains to email for the Flipgrid brand.
2+ years of digital marketing experience is required with a deep knowledge of email channel best practices
Demonstrable experience leading and managing marketing automation platforms, **Marketo experience required**
Knowledge of email subscriber list best practices including GDPR and CAN-SPAM laws
Working knowledge of responsive email design and industry email best practices
HTML
CSS
Marketo
Email Marketing
Litmus
Time Management Skills
MS Excel skills
Email proofing tools
Verbal communication
Driven and self-motivated
written communication
Adaptability
Problem Solving Skills
Multi-tasking
Detail oriented and highly organized
According to JobzMall, the average salary range for a Email Marketing Specialist in Microsoft Way, Redmond, WA 98052, USA is $45,000 - $65,000 per year. This is based on the market average salary range for a Email Marketing Specialist in Redmond, WA.
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