Audience Marketing Manager
As part of the TSI Marketing Team, this role must embrace the company’s marketing principles, drive marketing efficiency and scale, and is a Microsoft brand steward. Develop and communicate a clear strategy for audience marketing including goals, deliverables, and R&Rs across team. Understand the audience, market, and competitive landscape to deliver differentiated campaigns. Accountable for delivery of campaign KPIs and performance against goals, including reach, engagement, leads, and conversion for data driven decision making. Collaborate closely with Digital Marketing Lead, Product Leads, and Sales Leads to prioritize execution plans by key audiences. Understand scale digital marketing and sales funnel, marketing operations and marketing measurement. Develop programmatic and scalable lifecycle marketing to reach nonprofits where they are in their digital transformation journey.
10+ years in roles of increasing responsibility in integrated marketing
Understanding of core product marketing discipline particularly messaging, positioning, and storytelling.
Experience managing relationship and scope of work with creative agency.
Embraces growth mindset and Microsoft’s core values of respect, integrity, and accountability.
Experience in technology marketing and nonprofit marketing preferred.
Storytelling skills
Time Management Skills
Digital Marketing & Analytics
Digital marketing execution
Verbal communication
Driven and self-motivated
Written communications
Problem Solving Skills
Detail oriented and highly organized
Multi tasker
According to JobzMall, the average salary range for a Audience Marketing Manager in Microsoft Way, Redmond, WA 98052, USA is $78,000 to $123,000 per year.
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At Microsoft, our mission is to empower every person and every organization on the planet to achieve more. Our mission is grounded in both the world in which we live and the future we strive to create. Today, we live in a mobile-first, cloud-first world, and the transformation we are driving across our businesses is designed to enable Microsoft and our customers to thrive in this world.
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