Senior Web Marketing Specialist

Welcome to Medtronic, a global leader in medical technology, services, and solutions. We are seeking a highly skilled and experienced Senior Web Marketing Specialist to join our team. As a Senior Web Marketing Specialist, you will play a critical role in driving Medtronic's online presence and developing innovative digital marketing strategies. We are looking for a creative and analytical individual with a deep understanding of web marketing techniques and a passion for utilizing digital channels to reach and engage our target audience. If you are a strategic thinker with a proven track record of success in web marketing, we invite you to apply for this exciting opportunity.

1. Develop and execute innovative digital marketing strategies to increase Medtronic's online presence and reach target audiences.
2. Utilize web marketing techniques such as SEO, SEM, social media, email marketing, and content marketing to drive website traffic and engagement.
3. Analyze website traffic and user behavior data to identify areas for improvement and optimize marketing campaigns.
4. Collaborate with cross-functional teams to ensure alignment of digital marketing initiatives with overall business objectives.
5. Stay updated on industry trends and best practices in web marketing and make recommendations for incorporating new techniques into Medtronic's strategies.
6. Manage and maintain the Medtronic website, ensuring that all content is accurate, up-to-date, and optimized for search engines.
7. Lead the development of website content and marketing materials, including landing pages, emails, blog posts, and social media posts.
8. Monitor and report on key performance metrics for web marketing efforts, providing insights and recommendations for improvement.
9. Work with external agencies and vendors to support web marketing initiatives and ensure timely and effective delivery of projects.
10. Train and mentor junior web marketing team members, providing guidance and support to help them grow in their roles.
11. Continuously evaluate and improve the user experience on the Medtronic website, ensuring a seamless and engaging experience for visitors.
12. Collaborate with the global marketing team to ensure consistency in branding and messaging across all digital channels.
13. Monitor and manage the web marketing budget, ensuring efficient and effective use of resources.
14. Act as a brand ambassador for Medtronic, representing the company and its values in all digital marketing efforts.

According to JobzMall, the average salary range for a Senior Web Marketing Specialist in Minneapolis, MN, USA is between $69,000 and $99,000 per year. However, the exact salary may vary depending on factors such as experience, skills, and the specific company or industry.

Medtronic plc is the world's largest medical device company that generates the majority of its sales and profits from the US healthcare system and is headquartered on the island of Ireland.