
Senior Social Media Specialist
Medtronic is seeking a dynamic and experienced Senior Social Media Specialist to join our team. As a global leader in medical technology, we are dedicated to improving the lives of patients around the world. In this role, you will have the opportunity to shape and execute our social media strategy, reaching and engaging with our diverse audience of healthcare professionals, patients, and stakeholders. We are looking for a creative and results-driven individual with a deep understanding of social media trends and best practices. If you are a passionate and innovative social media expert who is ready to make a meaningful impact in the healthcare industry, we encourage you to apply.
- Develop and execute Medtronic's social media strategy to reach and engage with healthcare professionals, patients, and stakeholders.
- Create and manage social media content and campaigns that align with Medtronic's brand and objectives.
- Stay up-to-date with social media trends and best practices to continuously improve Medtronic's social media presence.
- Monitor and analyze social media metrics to track the success of campaigns and make data-driven recommendations.
- Collaborate with cross-functional teams to ensure social media initiatives are integrated into overall marketing and communication efforts.
- Respond to social media inquiries and comments in a timely and professional manner.
- Cultivate and maintain relationships with key influencers and partners to expand Medtronic's reach and impact on social media.
- Monitor and report on industry and competitor social media activity to identify opportunities and potential risks.
- Manage and adhere to social media budget, including paid advertising and sponsored content.
- Act as a social media ambassador for Medtronic, staying informed about the company's products, services, and values.
- Train and mentor junior team members on social media best practices and techniques.
- Ensure all social media content and campaigns comply with relevant legal and regulatory guidelines.
- Continuously seek out new and innovative ways to leverage social media to achieve Medtronic's business objectives.
- Collaborate with internal stakeholders to ensure social media initiatives support and align with overall business goals.
- Represent Medtronic at industry events and conferences as a social media expert and thought leader.
Bachelor's Degree In Marketing, Communications, Or A Related Field
Minimum Of 5 Years Of Experience In Social Media Management, Preferably In A Healthcare Or Medical Device Industry
Proven Track Record Of Developing And Executing Successful Social Media Campaigns Across Multiple Platforms, Including Facebook, Twitter, Linkedin, And Instagram
Strong Understanding Of Social Media Analytics And Ability To Use Data To Inform And Optimize Strategies
Excellent Communication Skills, Including The Ability To Write Engaging And Persuasive Social Media Content, As Well As Collaborate With Cross-Functional Teams And External Partners.
Graphic Design
Content Creation
Digital Marketing
Event Planning
SEO
Analytics
Social media management
community management
Influencer Marketing
Copywriting
brand strategy
Campaign development
Communication
Conflict Resolution
Emotional Intelligence
Leadership
Time management
creativity
Critical thinking
Teamwork
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Senior Social Media Specialist in Minneapolis, MN, USA is between $57,000 and $77,000 per year. This range can vary depending on factors such as experience, education, and company size. Some companies may also offer additional benefits and bonuses to their senior social media specialists.
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Medtronic plc is the world's largest medical device company that generates the majority of its sales and profits from the US healthcare system and is headquartered on the island of Ireland.

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