Principal Integrated Marketing Specialist

Welcome to Medtronic, a global leader in medical technology and healthcare solutions. We are seeking a dynamic and results-driven Principal Integrated Marketing Specialist to join our team. In this role, you will be responsible for developing and executing integrated marketing campaigns that drive brand awareness and support business growth. As a key member of our marketing team, you will have the opportunity to collaborate with cross-functional teams and make a meaningful impact on the healthcare industry. If you have a passion for innovation, a strategic mindset, and a strong understanding of integrated marketing principles, we want to hear from you. Join us in our mission to improve lives and make a difference in the world.

1. Develop and execute integrated marketing campaigns that align with the overall marketing strategy and drive brand awareness and business growth.
2. Collaborate with cross-functional teams, including product marketing, sales, and creative, to ensure alignment and consistency across all marketing efforts.
3. Conduct market research and analyze data to identify target audiences, key messaging, and the most effective channels for reaching them.
4. Utilize a variety of marketing tactics, such as digital advertising, social media, email marketing, events, and content marketing, to create integrated campaigns that engage and resonate with the target audience.
5. Monitor and track campaign performance, providing regular reports and insights to the marketing team and senior leadership.
6. Stay up-to-date on industry trends and best practices in integrated marketing, and make recommendations for new strategies and tactics to improve campaign effectiveness.
7. Manage and maintain relationships with external vendors and agencies to support the execution of marketing campaigns.
8. Collaborate with the global marketing team to ensure consistency and alignment with brand guidelines and messaging.
9. Act as a brand advocate, ensuring all marketing efforts reflect the company's mission, values, and brand identity.
10. Develop and manage budgets for integrated marketing campaigns, ensuring resources are allocated effectively to achieve desired results.
11. Mentor and provide guidance to junior members of the marketing team, fostering their professional development and growth.
12. Represent the company at industry events and conferences, showcasing our products and services and building relationships with potential customers and partners.
13. Continuously monitor and analyze competitor activity and market trends, providing insights and recommendations to inform future marketing campaigns.

According to JobzMall, the average salary range for a Principal Integrated Marketing Specialist in Boulder, CO, USA is between $80,000 and $120,000 per year. This range can vary depending on the specific company, experience level, and additional skills and qualifications.

Medtronic plc is the world's largest medical device company that generates the majority of its sales and profits from the US healthcare system and is headquartered on the island of Ireland.