
Digital Marketing Specialist
You will apply your distinctive level of subject matter expertise to develop and deliver specific performance marketing strategies and programs that accelerate customer acquisition and customer value across channels. You will also contribute to defining the implications to the client operating model, new roles and org implications, and operating processes. You will also contribute to the strategies and solutions for marketing technology. Leveraging your expertise, you’ll help to advance McKinsey’s overall knowledge base by contributing to and expanding our diagnostic and assessment toolkit and approaches, and you will develop new frameworks, approaches and techniques in addition to building on existing ones. You will work as part of a client team with colleagues from across the firm to help our clients launch agile marketing and personalization programs at scale, enabled by data and technology.
8+ years demonstrating a high degree of proficiency in launching and measuring digital campaigns across a variety of digital platforms
Advanced knowledge of complementary marketing technologies such as CDP, DMP, decisioning engines etc.
Must have led campaign operations or worked in some capacity at an agency
Analytical and mathematical skills
Effective Time Management
VAST/In-Stream Video
Rich Media and Audio
Launching and measuring digital campaigns
Process Improvement
Driven and self-motivated
flexibility
Communication Skills
Problem Solving Skills
Detail oriented and highly organized
Multi tasker
According to JobzMall, the average salary range for a Digital Marketing Specialist in 555 California St, San Francisco, CA 94104, USA is $65,000 to $90,000.
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McKinsey & Company is an American worldwide management consulting firm. McKinsey publishes the McKinsey Quarterly since 1964, funds the McKinsey Global Institute research organization, publishes reports on management topics, and has authored influential books on management.

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