Communications Specialist, Paid Media

Are you a creative and strategic thinker with a passion for paid media? Do you have experience in developing and executing successful campaigns? If so, then McKinsey & Company is looking for you to join our team as a Communications Specialist, Paid Media. In this role, you will be responsible for developing and implementing paid media strategies to increase brand awareness and drive business results. The ideal candidate will have a strong background in paid media, excellent communication skills, and a collaborative mindset. Join us in shaping the future of communications at one of the world's leading consulting firms.

1. Develop and execute strategic paid media campaigns to increase brand awareness and drive business results.
2. Collaborate with cross-functional teams to ensure alignment and integration of paid media strategies with overall marketing and communication plans.
3. Conduct market research and analysis to identify target audiences and determine the most effective channels for reaching them.
4. Manage and optimize digital advertising campaigns across various platforms, including Google Ads, social media, and display networks.
5. Monitor and analyze campaign performance, making data-driven recommendations for improvements and adjustments.
6. Stay up-to-date with industry trends and developments in paid media and incorporate new strategies and technologies into campaigns.
7. Create compelling and engaging ad copy and visuals that align with brand messaging and objectives.
8. Work closely with creative teams to develop impactful and visually appealing ads.
9. Collaborate with external media partners and vendors to negotiate contracts and optimize media buying.
10. Track and report on key performance metrics to measure the success of paid media campaigns.
11. Ensure compliance with budget and timelines for all paid media initiatives.
12. Support the development of a cohesive paid media strategy for the company's overall communication plan.
13. Act as a paid media subject matter expert and provide guidance and training to other team members.
14. Continuously evaluate and improve processes to enhance the effectiveness and efficiency of paid media efforts.
15. Represent the company's brand and values in all paid media communications.

According to JobzMall, the average salary range for a Communications Specialist, Paid Media in Dallas, TX, USA is between $50,000 and $75,000 per year. However, this can vary depending on factors such as the specific industry, company, experience level, and skills of the individual. Higher paying industries for this role in Dallas may include advertising, marketing, and media companies. Additionally, individuals with advanced skills and experience in paid media may be able to command higher salaries.

McKinsey & Company is an American worldwide management consulting firm. McKinsey publishes the McKinsey Quarterly since 1964, funds the McKinsey Global Institute research organization, publishes reports on management topics, and has authored influential books on management.