Communications Specialist, Paid Media

Are you a creative and analytical thinker with a passion for all things communications and media? Do you thrive in fast-paced environments and have a knack for developing innovative paid media strategies? If so, McKinsey & Company is looking for you to join our team as a Communications Specialist, Paid Media.As a leading global management consulting firm, McKinsey & Company works with organizations across industries to drive impactful and sustainable change. Our Communications Specialists play a crucial role in spreading our firm's message and supporting our client work through strategic and effective paid media campaigns.To be successful in this role, you'll need a combination of strong communication skills, data-driven thinking, and a keen eye for detail. We're seeking a candidate with at least 3-5 years of experience in paid media, preferably in a fast-paced agency or consulting environment. A Bachelor's degree in Marketing, Communications, or a related field is also required.If you're ready to take your paid media expertise to the next level and make a meaningful impact with a dynamic and global team, we encourage you to apply for this exciting opportunity at McKinsey & Company.

1. Develop and implement innovative and impactful paid media strategies to support the firm's messaging and client work.
2. Monitor and analyze paid media performance data to inform and optimize ongoing campaigns.
3. Collaborate with internal stakeholders and client teams to understand business objectives and develop targeted paid media plans.
4. Stay up-to-date on industry trends and best practices to continuously improve and evolve paid media strategies.
5. Create and manage paid media budgets and timelines, ensuring campaigns are delivered on time and within budget.
6. Work with external vendors and agencies to execute and optimize paid media campaigns.
7. Develop and maintain relationships with media partners and negotiate favorable rates and placements.
8. Ensure all paid media activities align with the firm's brand and messaging guidelines.
9. Collaborate with creative teams to develop compelling and effective ad copy and visuals.
10. Provide regular reports and insights on paid media performance to internal stakeholders and clients.
11. Stay informed on relevant industry regulations and compliance guidelines.
12. Mentor and train junior team members on paid media best practices and processes.
13. Continuously identify and implement opportunities to improve paid media processes and workflows.
14. Act as a subject matter expert on paid media within the organization, providing guidance and recommendations to internal teams.
15. Represent the firm and its values in all external communications and interactions.

According to JobzMall, the average salary range for a Communications Specialist, Paid Media in Boston, MA, USA is between $59,000 and $76,000 per year. The actual salary may vary depending on factors such as experience, education, and specific job duties.

McKinsey & Company is an American worldwide management consulting firm. McKinsey publishes the McKinsey Quarterly since 1964, funds the McKinsey Global Institute research organization, publishes reports on management topics, and has authored influential books on management.