Communications Specialist, Paid Media

Are you a strategic thinker with a passion for digital media? Do you thrive in a fast-paced and dynamic environment? McKinsey & Company is seeking a talented Communications Specialist with a focus on paid media to join our team. In this role, you will have the opportunity to shape and execute our paid media strategy, driving impactful campaigns and delivering measurable results for our clients. As a member of our global communications team, you will collaborate with a diverse group of professionals to create innovative and effective communications solutions. We are looking for someone who is creative, analytical, and has a strong understanding of paid media platforms and best practices. If you are ready to take your career to the next level and be part of a collaborative and driven team, we want to hear from you.

1. Develop and execute a comprehensive paid media strategy for McKinsey & Company, in alignment with overall communications goals and objectives.
2. Conduct research and analysis to identify target audiences, key messaging, and optimal channels for paid media campaigns.
3. Collaborate with internal teams and external partners to create and implement innovative and effective paid media campaigns.
4. Monitor and track paid media performance, making data-driven recommendations for optimizations and improvements.
5. Stay up-to-date on industry trends and best practices in paid media, and share insights and recommendations with the team.
6. Work closely with clients to understand their needs and goals, and develop tailored paid media strategies to drive measurable results.
7. Serve as a subject matter expert on paid media, providing guidance and support to colleagues and clients.
8. Manage budgets and timelines for paid media campaigns, ensuring efficient and effective use of resources.
9. Prepare and present reports on paid media performance to internal stakeholders and clients.
10. Collaborate with cross-functional teams to integrate paid media strategies with other marketing and communications efforts.
11. Maintain strong relationships with external partners, such as media agencies and platforms, to ensure access to the latest tools and resources.
12. Act as a brand ambassador for McKinsey & Company, maintaining consistency and quality in all paid media communications.
13. Contribute to the development of the overall communications strategy and objectives for the company.
14. Support and mentor junior team members, providing guidance and feedback on paid media tactics and strategies.
15. Continuously seek opportunities for innovation and improvement in paid media strategies and processes.

According to JobzMall, the average salary range for a Communications Specialist, Paid Media in Philadelphia, PA, USA is between $60,000 to $80,000 per year. This can vary depending on factors such as experience, education, and specific job responsibilities.

McKinsey & Company is an American worldwide management consulting firm. McKinsey publishes the McKinsey Quarterly since 1964, funds the McKinsey Global Institute research organization, publishes reports on management topics, and has authored influential books on management.