Communications Specialist, Paid Media

Are you a strategic and creative thinker with a passion for driving impactful communications? Do you have a strong background in paid media and a knack for developing innovative campaigns? If so, we have an exciting opportunity for you to join our team as a Communications Specialist, Paid Media at McKinsey & Company.As a global management consulting firm, McKinsey & Company works with leading organizations to solve their most complex challenges. In this role, you will have the opportunity to collaborate with our team of experts and play a critical role in shaping the way we communicate with our clients and stakeholders.We are looking for a highly motivated individual with a proven track record in paid media and a strong understanding of the communications landscape. If you are a self-starter with excellent communication skills and a keen eye for detail, we want to hear from you. Join us in our mission to make a lasting impact on businesses and society.

1. Develop and implement innovative paid media campaigns that drive measurable results for clients and stakeholders.
2. Collaborate with cross-functional teams to ensure alignment and integration of paid media strategies with overall communication goals.
3. Conduct research and analysis to identify target audiences, market trends, and competitive landscape.
4. Monitor and track campaign performance, providing regular reports and recommendations for optimization.
5. Stay up-to-date with industry trends and best practices to continuously improve campaign effectiveness.
6. Manage budgets and negotiate contracts with media partners to ensure cost-effective and impactful campaigns.
7. Develop and maintain relationships with key media contacts and influencers.
8. Work closely with creative teams to develop compelling messaging and visuals for paid media campaigns.
9. Monitor and respond to any issues or crises related to paid media communications.
10. Support the development of thought leadership content and thought leadership campaigns.
11. Collaborate with internal teams to ensure consistency and alignment of messaging across all communication channels.
12. Provide strategic counsel to clients and internal stakeholders on paid media opportunities and strategies.
13. Develop and maintain a strong understanding of McKinsey & Company's brand and values to ensure all paid media communications are in line with the company's standards.
14. Continuously evaluate and improve paid media processes and procedures to increase efficiency and effectiveness.
15. Represent McKinsey & Company at industry events and conferences to promote our brand and network with potential partners.

According to JobzMall, the average salary range for a Communications Specialist, Paid Media in Detroit, MI, USA is between $58,000 and $72,000 per year. This salary range can vary depending on the level of experience, education, and specific skills required for the position. Additionally, factors such as the size and industry of the company can also impact salary.

McKinsey & Company is an American worldwide management consulting firm. McKinsey publishes the McKinsey Quarterly since 1964, funds the McKinsey Global Institute research organization, publishes reports on management topics, and has authored influential books on management.