McDonald's Corporation

Senior Manager, Customer Engagement - CRM

McDonald's Corporation
Chicago, IL, USA
Full-TimeDepends on ExperienceSenior LevelMasters
Job Description

Welcome to McDonald's Corporation, a global leader in the fast food industry. We are seeking a driven and experienced Senior Manager of Customer Engagement - CRM to join our team and help us continue to elevate our customer experience. In this role, you will be responsible for developing and executing strategies to engage, retain, and grow our customer base through our CRM program. As a successful candidate, you will possess strong leadership skills, a deep understanding of CRM principles, and a passion for delivering exceptional customer experiences. Join us in our mission to make McDonald's the go-to destination for all things fast food.

  1. Develop and implement CRM strategies to engage, retain, and grow McDonald's customer base.
  2. Lead and manage a team of CRM specialists to execute CRM initiatives and track performance.
  3. Analyze customer data and insights to identify opportunities for improving the customer experience.
  4. Collaborate with cross-functional teams to ensure alignment and integration of CRM strategies with overall business goals.
  5. Continuously monitor and evaluate the effectiveness of CRM programs, making recommendations for improvements and optimizations.
  6. Stay up-to-date with industry trends and best practices in CRM to drive innovation and competitive advantage.
  7. Develop and maintain strong relationships with key stakeholders and external partners.
  8. Create and manage budgets for CRM programs and initiatives.
  9. Communicate and report on CRM performance and progress to senior leadership.
  10. Foster a customer-centric culture within the organization and drive a strong customer focus across all touchpoints.
  11. Act as a brand ambassador for McDonald's, representing the company in a positive and professional manner.
  12. Train and develop team members on CRM principles and best practices.
  13. Ensure compliance with all relevant laws, regulations, and policies related to CRM and customer data privacy.
  14. Act as a subject matter expert on CRM, providing guidance and support to other teams and departments as needed.
  15. Continuously seek out opportunities to improve and enhance the customer experience through CRM initiatives.
Where is this job?
This job is located at Chicago, IL, USA
Job Qualifications

  • Extensive Experience In Customer Relationship Management: A Senior Manager In This Role Should Have A Deep Understanding Of Crm Principles, Strategies, And Tools, With A Proven Track Record Of Successfully Implementing And Managing Crm Initiatives.

  • Strong Leadership Skills: The Ideal Candidate Should Possess Strong Leadership Skills, Including The Ability To Motivate And Manage A Team, Set Clear Goals And Expectations, And Foster A Positive And Collaborative Work Environment.

  • Business Acumen: As A Senior Manager, This Individual Should Have A Strong Understanding Of The Fast-Food Industry And The Competitive Landscape, As Well As The Ability To Analyze Data And Make Strategic Decisions To Drive Business Growth.

  • Excellent Communication And Interpersonal Skills: The Role Of A Senior Manager In Customer Engagement Requires Frequent Interaction With Cross-Functional Teams, External Stakeholders, And Customers. Therefore, Strong Communication And Interpersonal Skills Are Essential For Building Relationships And Effectively Conveying Ideas And Information.

  • Innovative And Data-Driven Mindset: With The Ever-Evolving Landscape Of Customer Engagement, A Senior Manager In This Role Should Be Forward-Thinking And Have A Data-Driven Mindset. This Individual Should Be Able To Identify New Opportunities And Trends, And Leverage Data To Make Informed Decisions And Drive Continuous Improvement.

Required Skills

  • Strategic Planning

  • Communication Skills

  • Data Analysis

  • Relationship Management

  • Team Leadership

  • Customer segmentation

  • customer satisfaction

  • Campaign development

  • Stakeholder management

  • Customer Insights

  • Crm Strategy

Soft Skills

  • Communication

  • Conflict Resolution

  • Emotional Intelligence

  • Leadership

  • Time management

  • creativity

  • flexibility

  • Teamwork

  • Adaptability

  • Problem-Solving

Compensation

According to JobzMall, the average salary range for a Senior Manager, Customer Engagement - CRM in Chicago, IL, USA is between $130,000 and $170,000 per year. However, this can vary depending on a variety of factors such as the specific company, industry, and level of experience of the individual.

Additional Information
McDonald's Corporation is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Required LanguagesEnglish
Job PostedMarch 31st, 2025
Apply BeforeMay 22nd, 2025
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About McDonald's Corporation

McDonald's is the world's leading global foodservice retailer with over 37,000 locations in over 100 countries. More than 90% of McDonald's restaurants worldwide are owned and operated by independent local business men and women.

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