
Manager, Marketing Calendar & Media Planning
Developing the annual marketing calendar strategies, ensuring they are designed to achieve business KPIs and deliver the strongest marketing plan possible. The role requires strong strategic thinking, process management and partnering across teams to evaluate business opportunities holistically. Responsible for defining calendar and media planning process, including engagement of key stakeholders, internally and amongst Owner Operators leadership teams. Represent marketing, media and retail team with key cross functional groups (ISC). Build trust and strong relationships with Media agency partner and ROMI partner. Develop Media vision, and manage media budget allocation and performance. Transforms system processes for the future (digital first) including driving simplification, overhauling antiquated processes and gaining efficiencies.
6+ years of experience in Marketing Planning, Media, Digital Marketing and/or CRM in demanding industry
Experience working with multiple agency partners; agency background is an asset.
Experience with data measurement tools and platforms; experience segmentation, regression modeling
Budget management
Time Management Skills
Strong Analytical Skills
Decision trees and media mix modeling
Experience segmentation
Strategic planning across multiple channels
Driven and self-motivated
Problem-Solving
Flexibility/Adaptability
Detail oriented and highly organized
Verbal and Written Communication
Multi tasker
According to JobzMall, the average salary range for a Manager, Marketing Calendar & Media Planning in 110 N Carpenter St, Chicago, IL 60607, USA is $72,000 to $91,000 per year. This salary range may vary depending on the individual's experience level and the size and type of organization they work for.
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McDonald's is the world's leading global foodservice retailer with over 37,000 locations in over 100 countries. More than 90% of McDonald's restaurants worldwide are owned and operated by independent local business men and women.

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