Manager, Field Public Relations
Welcome to McDonald's Corporation, a global leader in the fast food industry with a mission to provide exceptional customer experience and delicious food to millions of customers every day. We are currently seeking a highly motivated and dynamic individual to join our team as the Manager of Field Public Relations. As the face of our brand, you will play a crucial role in building and maintaining positive relationships with our customers and the media. If you have a passion for public relations, a strong understanding of the fast-paced food industry, and a desire to make a difference, we encourage you to apply for this exciting opportunity.
- Develop and implement strategic public relations plans to effectively promote and protect the McDonald's brand and reputation.
- Act as the primary point of contact for all media inquiries and proactively pitch stories to secure positive media coverage.
- Build and maintain relationships with key media outlets and influencers to increase brand awareness and positive perception.
- Collaborate with internal stakeholders, including marketing, communications, and operations teams, to ensure consistent messaging and brand representation.
- Monitor and analyze media coverage and provide regular reports to senior management on public perception and industry trends.
- Respond to and manage crisis communication situations in a timely and effective manner.
- Plan and execute press events, product launches, and other public relations initiatives.
- Develop and maintain a network of brand ambassadors and community partnerships to enhance brand visibility and positive image.
- Train and support franchise owners and store managers on public relations strategies and tactics.
- Stay up-to-date on industry trends and developments to identify potential communication opportunities or challenges.
- Manage the budget for field public relations activities and ensure cost-effective use of resources.
- Represent McDonald's at industry events, conferences, and speaking engagements.
- Lead and mentor a team of public relations professionals, providing guidance, feedback, and support.
- Uphold McDonald's values and standards of excellence in all interactions with customers, media, and stakeholders.
- Continuously evaluate and improve the effectiveness of public relations programs and initiatives.
Extensive Experience In Public Relations: Candidates For This Role Should Have A Proven Track Record In Managing Public Relations Initiatives, Preferably In The Fast Food Or Restaurant Industry. They Should Possess Strong Communication Skills And The Ability To Effectively Interact With Media Outlets, Customers, And Other Stakeholders.
Knowledge Of The Fast Food Industry: A Successful Candidate Should Have A Deep Understanding Of The Fast Food Industry, Including Its Trends, Challenges, And Opportunities. This Knowledge Will Enable Them To Develop Effective Pr Strategies That Align With Mcdonald's Business Objectives And Resonate With Their Target Audience.
Strong Leadership Skills: As A Manager, This Individual Will Be Responsible For Leading A Team Of Pr Professionals. Therefore, They Must Possess Excellent Leadership Skills, Including The Ability To Motivate And Inspire Their Team, Delegate Tasks, And Provide Guidance And Support When Needed.
Crisis Management Experience: Mcdonald's Is A Global Brand With A Large Customer Base And A Significant Presence In The Media. The Ideal Candidate Should Have Experience In Handling Crisis Situations, Such As Negative Publicity, Customer Complaints, Or Product Recalls. They Should Be Able To Remain Calm Under Pressure And Effectively Manage The Company's Reputation During Challenging Times.
Results-Driven Mindset: The Manager Of Field Public Relations Will Be Responsible For Developing And Executing Pr Strategies That Support Mcdonald's Business Objectives. Therefore, The Candidate Should Have A Results-Driven Mindset, With A Focus On Achieving Measurable Outcomes And Driving Positive Business Impact Through Their Pr Efforts. They Should Also Be Able To Analyze Data And Make Data-Driven Decisions To Continuously Improve And Refine Their Strategies.
Social Media
Communication
Marketing Strategy
Team Management
Crisis Management
Budget management
Leadership
Event Planning
Relationship Building
Public speaking
Brand management
Media Relations
Communication
Conflict Resolution
Leadership
Time management
creativity
Critical thinking
Teamwork
Adaptability
Problem-Solving
Empathy
According to JobzMall, the average salary range for a Manager, Field Public Relations in Chicago, IL, USA is between $87,000 and $118,000 per year. This range can vary based on factors such as years of experience, education level, and specific industry.
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McDonald's is the world's leading global foodservice retailer with over 37,000 locations in over 100 countries. More than 90% of McDonald's restaurants worldwide are owned and operated by independent local business men and women.
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