McDonald's Corporation

Manager, Field Marketing Manager

McDonald's Corporation

Atlanta, GA, USA
Full-TimeDepends on ExperienceMid-LevelBachelors
Job Description

Are you a dynamic and results-driven marketing professional with a passion for building successful campaigns? Look no further! McDonald's Corporation is seeking a highly motivated and experienced Manager of Field Marketing to join our team. As the leader of our field marketing efforts, you will play a crucial role in driving brand awareness and increasing sales for our restaurants across the country. If you thrive in a fast-paced and collaborative environment, possess excellent communication and leadership skills, and have a proven track record of executing successful marketing strategies, we want to hear from you. Join us and be a part of the world's leading fast-food chain!

  1. Develop and implement effective marketing strategies to increase brand awareness and drive sales for McDonald's restaurants across the country.
  2. Lead and manage a team of field marketing professionals, providing guidance, training, and support to ensure the successful execution of marketing initiatives.
  3. Collaborate with cross-functional teams, including regional and national marketing teams, to ensure alignment and consistency in messaging and campaigns.
  4. Analyze market trends and consumer insights to identify opportunities for growth and innovation in marketing tactics.
  5. Monitor and track the performance of marketing campaigns, making adjustments as needed to optimize results.
  6. Oversee the creation and distribution of marketing materials, ensuring brand consistency and compliance with company standards.
  7. Manage the budget for field marketing initiatives, ensuring efficient use of resources and maximizing return on investment.
  8. Serve as a brand ambassador for McDonald's, representing the company and its values in all interactions with stakeholders.
  9. Stay informed about industry developments and competitors' marketing strategies, using this knowledge to inform and improve McDonald's marketing efforts.
  10. Foster a positive and collaborative work environment, promoting teamwork and professional growth within the field marketing team.
Where is this job?
This job is located at Atlanta, GA, USA
Job Qualifications
  • Strong Leadership Skills And Experience Managing A Team.

  • Bachelor's Degree In Marketing, Business Administration, Or A Related Field.

  • Minimum Of 3-5 Years Of Experience In Field Marketing, Preferably In The Food And Beverage Industry.

  • Excellent Communication, Interpersonal, And Organizational Skills.

  • Proven Track Record Of Developing And Executing Successful Marketing Campaigns And Initiatives.

Required Skills
  • Budget management

  • Digital Marketing

  • Event Planning

  • Brand management

  • Team Leadership

  • Competitive analysis

  • Market analysis

  • Customer engagement

  • Cross-Functional Coordination

  • Promotional Strategy

  • Collaborative Communication

Soft Skills
  • Communication

  • Leadership

  • Time management

  • creativity

  • Organization

  • Teamwork

  • collaboration

  • Adaptability

  • Problem-Solving

  • Empathy

Compensation

According to JobzMall, the average salary range for a Manager, Field Marketing Manager in Atlanta, GA, USA is approximately $60,000 to $100,000 per year. This range can vary depending on the specific company, industry, and level of experience. Some companies may offer higher salaries for more experienced candidates or those with specialized skills or knowledge. Additionally, the cost of living in Atlanta may also impact the salary range for this position.

Additional Information
McDonald's Corporation is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Required LanguagesEnglish
Job PostedDecember 5th, 2024
Apply BeforeJune 21st, 2025
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About McDonald's Corporation

McDonald's is the world's leading global foodservice retailer with over 37,000 locations in over 100 countries. More than 90% of McDonald's restaurants worldwide are owned and operated by independent local business men and women.

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