Manager, Digital Marketing & CRM Content

Are you a creative and strategic leader with a passion for digital marketing and customer relationship management (CRM)? Do you have experience in driving successful content strategies for a global brand? If so, McDonald's Corporation is looking for a Manager of Digital Marketing & CRM Content to join our dynamic team. In this role, you will be responsible for developing and executing engaging digital campaigns and content that will enhance our customers' experiences and drive business growth. We are seeking a results-driven individual with strong organizational skills and a deep understanding of digital platforms and consumer behavior. Join us in shaping the future of digital marketing for one of the world's most iconic brands.

1. Develop and implement effective digital marketing and CRM content strategies for McDonald's Corporation.
2. Lead a team of content creators to produce engaging and innovative digital campaigns that align with the company's brand and business objectives.
3. Collaborate with various departments and stakeholders to ensure the content strategy is in line with overall company goals and initiatives.
4. Stay up-to-date with industry trends and consumer behavior to inform and optimize content strategies.
5. Monitor and analyze campaign performance and provide recommendations for improvement.
6. Manage budgets and allocate resources effectively to maximize ROI.
7. Oversee the creation and management of content calendars for various digital platforms, ensuring timely and relevant content delivery.
8. Ensure all content is consistent, on-brand, and meets quality standards.
9. Support the development and execution of customer engagement initiatives across various digital channels.
10. Foster a culture of innovation and continuous improvement within the team, encouraging new ideas and approaches to enhance customer experiences and drive business growth.
11. Establish and maintain strong relationships with external partners and vendors to support the execution of digital campaigns.
12. Develop and present reports and presentations to senior management on the performance of digital marketing and CRM content initiatives.
13. Stay informed and ensure compliance with relevant laws and regulations related to digital marketing and CRM.
14. Provide leadership and mentorship to team members, promoting their professional growth and development.

According to JobzMall, the average salary range for a Manager, Digital Marketing & CRM Content in Toronto, ON, Canada is between $70,000 and $100,000 per year. This may vary depending on the specific company, experience level, and industry. Some factors that may also affect salary include the size of the company, the scope of responsibilities, and the candidate's skills and qualifications.

McDonald's is the world's leading global foodservice retailer with over 37,000 locations in over 100 countries. More than 90% of McDonald's restaurants worldwide are owned and operated by independent local business men and women.