Senior Director, Global Brand Growth Insights
Are you a visionary leader with a passion for driving brand growth on a global scale? Do you thrive in a fast-paced and dynamic environment, constantly seeking out new insights and opportunities to enhance consumer experiences? If so, McCormick & Company is looking for you to join our team as our Senior Director, Global Brand Growth Insights. In this role, you will be responsible for providing strategic direction and leadership to our brand growth insights team, utilizing your expertise in market research, consumer behavior, and data analysis to drive innovative and impactful initiatives. We are seeking a highly experienced and driven individual with a proven track record of success in driving brand growth and a deep understanding of the evolving consumer landscape. As our Senior Director, you will have the opportunity to make a significant impact on our global brand portfolio and drive the continued success of our company.
- Develop and implement strategic initiatives to drive brand growth on a global scale.
- Lead and manage a team of brand growth insights professionals, providing direction, guidance, and mentorship.
- Utilize market research, consumer behavior, and data analysis to identify new growth opportunities and enhance consumer experiences.
- Monitor and analyze market trends, consumer insights, and competitor activity to inform brand strategy and identify potential areas for growth.
- Collaborate with cross-functional teams, including marketing, sales, and product development, to develop and execute brand growth initiatives.
- Develop and manage budgets for brand growth initiatives, ensuring cost-effective and efficient use of resources.
- Develop and maintain relationships with key stakeholders, including external research partners and industry experts.
- Stay informed on the evolving consumer landscape, industry trends, and emerging technologies to inform brand growth strategies.
- Track and report on key performance metrics, providing regular updates to senior leadership.
- Continuously evaluate and improve brand growth strategies to drive long-term success for the company.
Extensive Experience In Market Research And Data Analysis: The Senior Director Should Have A Strong Background In Market Research And Data Analysis, Including Experience In Utilizing Various Research Methodologies And Tools To Gather Insights On Global Brand Growth.
Strategic Mindset And Ability To Drive Growth: The Ideal Candidate Should Possess The Ability To Think Strategically And Develop Actionable Plans To Drive Growth For Mccormick's Global Brands. They Should Also Have A Track Record Of Success In Implementing Growth Strategies And Driving Results.
Strong Leadership Skills: As A Senior Leader, The Candidate Should Have A Proven Track Record Of Leading And Developing High-Performing Teams. They Should Possess Excellent Communication And Interpersonal Skills To Effectively Collaborate With Cross-Functional Teams And Stakeholders.
Global Perspective And Cultural Competence: Mccormick Is A Global Company With A Diverse Portfolio Of Brands. The Senior Director Should Have A Deep Understanding Of Global Markets, Consumer Behavior, And Cultural Nuances To Inform Brand Growth Strategies And Initiatives.
Expertise In Consumer Insights And Trends: The Ideal Candidate Should Have A Deep Understanding Of Consumer Insights And Trends, With The Ability To Translate Them Into Actionable Recommendations For The Organization. This Includes Staying Updated On Industry Trends, Consumer Behavior Shifts, And Competitive Landscape To Inform Brand Growth Strategies.
Product Development
Data Analysis
Market Research
Leadership
Competitive analysis
brand strategy
consumer insights
brand positioning
Innovation
Cross-Functional Collaboration
Global Markets
Marketing Trends
Communication
Conflict Resolution
Emotional Intelligence
Leadership
Time management
creativity
Critical thinking
Teamwork
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Senior Director, Global Brand Growth Insights in Baltimore, MD, USA is between $150,000 and $250,000 per year. This can vary depending on the specific company, industry, and level of experience for the individual.
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McCormick & Company is an American food company that manufactures, markets, and distributes spices, seasoning mixes, condiments, and other flavoring products for the industrial, restaurant, institutional, and home markets.
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