Director, Marketing - Savory

Welcome to McCormick & Company, a global leader in flavor and innovation. We are seeking a Director of Marketing to lead and drive our Savory category, including our iconic brands such as Lawry's, Old Bay, and Zatarain's. In this role, you will have the opportunity to make a significant impact on our company's growth by developing and executing marketing strategies that resonate with consumers and drive sales. We are looking for a dynamic and creative leader with a passion for food and a proven track record of driving successful marketing initiatives. If you have a strong understanding of the savory market, exceptional strategic thinking skills, and a collaborative mindset, we invite you to join our team and help us continue to delight consumers with our flavorful products.

1. Develop and execute innovative marketing strategies for the Savory category, in alignment with the overall company goals and objectives.
2. Lead and manage a team of marketing professionals to achieve business objectives and drive growth.
3. Conduct extensive market research and analysis to identify consumer insights, trends, and opportunities in the savory market.
4. Collaborate with cross-functional teams, including product development, sales, and finance, to ensure cohesive and effective execution of marketing plans.
5. Oversee the creation of compelling and impactful marketing campaigns that resonate with target consumers and drive brand awareness and sales.
6. Monitor market trends and competitive landscape to identify potential threats and opportunities, and adjust marketing strategies accordingly.
7. Utilize data and analytics to measure the effectiveness of marketing campaigns and make data-driven decisions.
8. Manage the marketing budget for the Savory category, ensuring efficient and effective allocation of resources.
9. Serve as a brand ambassador and advocate for the company's products and values.
10. Stay up-to-date on industry trends, regulations, and best practices related to marketing and the food industry.

According to JobzMall, the average salary range for a Director, Marketing - Savory in Hunt Valley, Cockeysville, MD, USA is $120,000-$150,000 per year. This may vary depending on the specific company, industry, and level of experience of the individual.

McCormick & Company is an American food company that manufactures, markets, and distributes spices, seasoning mixes, condiments, and other flavoring products for the industrial, restaurant, institutional, and home markets.