Data Scientist - Digital Marketing Transformation

Are you passionate about harnessing the power of data to drive marketing transformation? Are you a strategic thinker with strong analytical skills and a deep understanding of digital marketing? If so, McCormick & Company is looking for a Data Scientist to join our team and help us shape the future of our digital marketing efforts. As a global leader in flavor, we are constantly evolving our approach to reach and engage consumers in meaningful ways. This role will play a critical role in leveraging data to inform our marketing strategies and drive business growth. We are seeking a highly skilled and motivated individual with a strong background in data science and a passion for innovation. Join us in our mission to create delicious moments and make an impact in the digital marketing landscape.

1. Conduct data analysis and provide insights to inform marketing strategies and initiatives.
2. Collaborate with cross-functional teams to develop data-driven marketing plans and tactics.
3. Utilize statistical and machine learning techniques to identify patterns and trends in consumer data.
4. Design and implement experiments to test hypotheses and measure the effectiveness of marketing campaigns.
5. Develop predictive models to identify target audiences and optimize marketing efforts.
6. Monitor and report on key performance indicators to track the success of marketing initiatives.
7. Stay up-to-date with industry trends and advancements in data science to drive innovation in the digital marketing landscape.
8. Communicate complex data findings and recommendations to stakeholders at all levels.
9. Identify opportunities for data optimization and process improvement within the marketing department.
10. Manage and maintain databases and data infrastructure to ensure accurate and reliable data for analysis.
11. Train and mentor team members on data science techniques and tools.
12. Embrace a culture of continuous learning and experimentation to drive marketing transformation.
13. Collaborate with external partners and vendors to leverage data and technology for marketing purposes.
14. Adhere to data privacy and security protocols to protect consumer information.

According to JobzMall, the average salary range for a Data Scientist - Digital Marketing Transformation in Hunt Valley, MD 21031, USA is $97,000 - $130,000 per year. However, this can vary depending on factors such as experience, skills, and the specific company or organization. It is important to research the specific job and company to get a more accurate salary estimate.

McCormick & Company is an American food company that manufactures, markets, and distributes spices, seasoning mixes, condiments, and other flavoring products for the industrial, restaurant, institutional, and home markets.