Senior Specialist, B2B marketing (Strategic Growth)

Are you passionate about driving growth and innovation in the B2B marketing space? Do you have a strategic mindset and a proven track record of success in developing and executing marketing campaigns? Mastercard is seeking a highly motivated and experienced Senior Specialist to join our Strategic Growth team in our B2B marketing division. As a Senior Specialist, you will play a critical role in driving the growth of our B2B business by developing and implementing strategic marketing initiatives. We are looking for someone with a strong understanding of the B2B landscape and the ability to think creatively and strategically. If you have a passion for driving growth and a strong background in B2B marketing, we want to hear from you!

1. Develop and execute strategic marketing campaigns to drive growth and innovation in the B2B marketing space.
2. Conduct market research and analysis to identify new opportunities and trends in the B2B sector.
3. Collaborate with cross-functional teams to develop and implement marketing strategies that align with business objectives.
4. Utilize data and analytics to track and measure the success of marketing initiatives and make data-driven decisions.
5. Develop and manage marketing budgets, ensuring efficient allocation and optimization of resources.
6. Stay up-to-date with industry trends and best practices to inform and enhance marketing strategies.
7. Develop and maintain relationships with key stakeholders, including internal teams, clients, and industry partners.
8. Monitor and analyze competitor activity and market trends to identify potential areas of growth and develop strategies to stay ahead of the competition.
9. Utilize a variety of marketing channels and tactics, including digital, events, and content marketing, to reach and engage target audiences.
10. Continuously identify and implement new and innovative approaches to drive growth and differentiate Mastercard in the B2B market.
11. Collaborate with sales teams to develop marketing materials and initiatives to support their efforts and drive lead generation.
12. Present marketing plans, strategies, and results to senior leadership and stakeholders.
13. Mentor and provide guidance to junior team members, fostering a culture of learning and growth.

According to JobzMall, the average salary range for a Senior Specialist, B2B marketing (Strategic Growth) in New York, NY, USA is $80,000 - $120,000 per year. This salary range may vary depending on the specific company, experience level, and skills of the individual.

Mastercard is a leader in global payments and a technology company that connects billions of consumers, thousand of financial institutions, and millions of merchants, as well as governments and businesses around the world.